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About Us

About Us - SiGMA Play

Author Djordje Tresac, Verified by Anje Lombaard
Updated: 2 Weeks ago

As a proud division of the SiGMA Group, SiGMA Play draws on the group’s legacy of leadership and innovation. This foundation has helped establish it as one of the industry’s most respected authorities. At SiGMA Play, we believe players deserve more than just casino listings and bonus codes—they deserve honesty, clarity, and expertise.

From our writers and reviewers to our designers, analysts, and editors, we’re a team that genuinely cares about helping you make informed choices. We test, compare, and explain so you can play with confidence and know that every review comes from hands-on experience.

How We Earn Your Trust

The foundation of SiGMA Play is built on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)—principles we live by in everything we publish.

Experience

Experience

We believe you can’t review what you don’t understand firsthand. That’s why our team signs up, verifies accounts, and plays on the platforms we cover. From deposit to withdrawal, from support chats to bonus terms—we go through it all ourselves. This approach allows us to highlight both what works and what doesn’t, so that you can avoid unnecessary surprises. We’re completely transparent in how we rate, so you always know what drives our recommendations and reviews.

Expertise

Expertise

Our team is made up of gambling writers, data specialists, and editors with backgrounds in casino operations, journalism, and regulatory research. Each team member brings a fresh and valuable perspective to the table, so we can create content that is factual, balanced, and easy to understand. Everything we publish is carefully checked using ur in-house editorial guidelines and verified through official sources.

Authoritativeness

Authoritativeness

SiGMA Play operates within a trusted global network backed by the SiGMA Group, known for its international iGaming events and partnerships. Our reviews focus exclusively on licensed and regulated casinos—including those approved by the Alcohol and Gaming Commission of Ontario (AGCO) and other legitimate authorities. We also work closely with player protection initiatives and responsible gambling resources to ensure compliance and transparency.

Trustworthiness

Trustworthiness

We aim to earn your trust one page at a time. In order to do that, we maintain our full editorial independence. In effect, this means our content and recommendations are never influenced by outside parties. The line between commercial partnerships and editorial work is always clearly distinguished, and we only promote operators that meet our criteria for safety and fairness, above all. We also champion responsible gambling through dedicated resources and clear disclaimers, always prioritizing player wellbeing over profit.

Meet the Team

Behind every review and guide is a team of SiGMA Play experts who live and breathe iGaming. Our group spans writers, editors, SEO specialists, developers, designers, and compliance experts—all united by one goal: helping players play smarter and safer.

We have different expertise and different personalities, but we share the same values of accuracy, curiosity, and respect for players. Some of us have worked in casino operations, others in digital publishing, but we’re all united by a fascination with the ever-evolving world of online gambling.

Together, we turn that experience into practical, reliable information that helps Canadian players make sense of an often confusing industry.

Justin Tonna

Justin Tonna

Managing Director

Dmytro Zaporozhchenko

Dmytro Zaporozhchenko

CTO

Diana Postalochi

Diana Postalochi

Head of Commercial

Aleksandar Simonovic

Aleksandar Simonovic

Team Lead Web Manager

Borko Bajic

Borko Bajic

Head of SEO

Dragan Sojic

Dragan Sojic

Head of Design

Rasa Barckute

Rasa Barckute

Marketing Executive

Anje Lombaard

Anje Lombaard

Head of Content

SiGMA Play in Numbers

1,000+ Casinos Reviewed

Each one is thoroughly tested for fairness, user experience, and responsible gaming tools.

8+ Hours per Review

From sign-up and KYC to withdrawals and support, every review is based on firsthand testing.

800+ Disputes Mediated

Through our SiGMA ADR service, we’ve helped resolve hundreds of player issues quickly, fairly, and at no cost.

200+ guides published

We create in-depth resources to help players understand gambling responsibly and confidently.

Commitment to Responsible Gambling

Responsible gambling is at the centre of what we provide for players. We only recommend operators that support fair play and player protection. Every casino we feature must offer responsible gaming tools such as self-exclusion, deposit limits, and activity reminders.

For players in Ontario, we highlight casinos licensed by the AGCO and iGaming Ontario. We also encourage the use of trusted support networks like ConnexOntario and other national helplines that offer free, confidential help for those affected by gambling harm.

We don’t just write about it—we actively promote responsible gambling in every piece of content we publish.

SiGMA Play Journey

2020

Launch of SiGMA Play

SiGMA Play was born during the pandemic as SiGMA Group’s first dedicated consumer and affiliate media project.

2022

Official Public Launch

The SiGMA Group publicly launched SiGMA Play, bringing a new level of transparency and depth to casino and sportsbook reviews.

2023

Acquisition of Casino Bee

We expanded our reach and SEO expertise with the acquisition of CasinoBee.com, strengthening our global presence.

2024

Global Growth and Regional Hubs

SiGMA Play began building local content teams across the world—including a dedicated Canadian focus—to reflect regional regulation and player experience.

2025

SiGMA ADR Accreditation

The Malta Consumer Affairs Council officially authorized SiGMA ADR to mediate disputes for MGA-licensed casinos, reinforcing our dedication to fair play and player protection.

Why Players Choose SiGMA Play

Here’s why players across Canada and beyond choose to rely on SiGMA Play.

Unbiased Expert Reviews

Unbiased Expert Reviews

We base every recommendation on direct testing and expert evaluation—never paid influence.

Global and Local Insights

Global and Local Insights

Our team covers markets across the world while tailoring content to Canadian players, laws, and habits.

Commitment to Trust

Commitment to Trust

Our foundation in E-E-A-T principles is backed by regulatory compliance and transparent partnerships, and brings to you reliable information you can depend on.

Player-Focused Approach

Player-Focused Approach

Your safety, enjoyment, and understanding come first. Our guides include clear references to responsible gambling and ADR resources to help you play responsibly.

Continuously Updated Content

Continuously Updated Content

The iGaming world moves fast—and so do we. Every review, guide, and recommendation is regularly refreshed to reflect the latest data, rules, and operator updates.