Incentive Games enters US market with Michigan igaming licence
Incentive Games has received a provisional licence from the Michigan Gaming Control Board (MGCB), allowing it to operate within the state’s regulated iGaming sector, according to local media outlet. This licence represents a significant step in the company’s expansion into the United States, enabling it to offer real-money gaming products to licensed operators in Michigan.
Expansion into the US market
Having established a presence across Europe, Africa, and South America through its customisable gaming products, Incentive Games is now positioned to enter the US iGaming market. The Michigan licence marks the company’s first regulatory approval in North America and could pave the way for further expansion into other US states and Canadian provinces.
The MGCB enforces strict standards concerning data protection, responsible gaming, and ethical marketing. Incentive Games has integrated features such as session time limits, deposit controls, and self-exclusion tools into its platform to meet these regulatory requirements.
Executive statement on US expansion
Ahmed Baker, Chief Commercial Officer at Incentive Games, described the Michigan licence as a key milestone in the company’s North American strategy.
Baker said, “Securing our Michigan licence marks an important step in our regulatory journey and positions us for further growth in the US market.”
He added that the move is part of a broader plan to expand across North America, with future partnerships and product launches already in development.
Baker added, “This will allow Incentive Games to forge new partnerships and bring our real-money games directly to players in Michigan. We’re grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver products and build strong partnerships in the region.”
Launch of real-money gaming division
Shortly before receiving its provisional licence, Incentive Games launched Incentive Studios — a new division focused on developing real-money gaming content tailored for regulated markets. The studio will produce a range of titles, including sports-themed and casino-style games, designed to meet global standards such as GDPR and US regulatory frameworks.
Impact on Michigan’s igaming sector
With Incentive Games entering the Michigan market, local operators gain access to new real-money gaming content and operational models. The company’s presence is expected to contribute to the growth of the state’s regulated iGaming ecosystem by introducing additional content and international expertise.
