SiGMA North America Summit

Our track record is impeccable: we've launched multiple shows in cities at the right time. And Mexico is piping hot right now! Expect a conference where North American and LatAm markets converge in a city that is not only hassle-free to enter but hospitable, cultural and brimming with business opportunities. Expect three days of curated content, interactive panels, cutting-edge expo floor showcases, and networking opportunities with some of the most influential figures shaping the future of iGaming and digital enterprise in North America.

🎉 Official celebration event

📝 Two days of conference

🥇 Networking & tournaments

🤝 VIP lounges

💡 Startup Pitch competition

🏆 Prestigious industry awards

⭐Charity auction

🍲No-expense-spared dinners

September screams Mexico, with strong collaborations with other events set to help cut down on travel time and expenses:

1. SiGMA North America, Mexico City 01-03 Sept
2. Affiliate Retreat by SiGMA, Cancun 04-06 Sept
3. Affiliate World by iStack, Cancun 07-08 Sep

Book the dates on your calendars. We’re leaving no stone unturned to turn this into another flagship SiGMA summit.

Disclaimer

Our Attendees

Delegates

1,000

Operators

150+

Speakers

150+

Exhibitors & Sponsors

850

Affiliates

46%

C-levels

Endorsements

Casino Operator? Register for free

The free VIP Passes are available to casino operators attending 2026 events taking place in Mexico, Rome and Colombo. A bespoke concierge service ensures a seamless and luxurious experience, and enables operators to focus entirely on networking and business growth. Benefits include access to networking dinners, expedited registration through a VIP desk, and personalised recommendations and support to enhance your stay. By setting new benchmarks in event hospitality, SiGMA solidifies its reputation as a premier networking hub, delivering an unparalleled experience to top-tier professionals. Click here for more details.

Connecting North America’s iGaming, tech, and digital sectors

SiGMA North America debuts in 2026 in Mexico City, spotlighting the Spanish-speaking market across the continent. As a counterpart to SiGMA South America in Brazil—which focuses on the Portuguese-speaking market largely concentrated in Brazil—this summit opens the floor to a broader regional audience. Strategically scheduled six months apart, both summits allow time for meaningful engagement and business development across markets. Expect key decision-makers from iGaming, tech, affiliate, and fintech to gather in one of the region’s most influential capitals.

Why Mexico City?

As Latin America’s second-largest economy and a gateway to the broader North American region, Mexico offers fertile ground for investment, regulatory dialogue, and innovation. With shifting legislative landscapes and a fast-growing digital infrastructure, the city is poised to become a central hub for iGaming and tech expansion.

Home to a youthful, tech-savvy population and a rich entrepreneurial ecosystem, Mexico City is the ideal launchpad for SiGMA’s North American debut.

Mexico’s online gambling market is projected to more than double – from USD 1.75 billion in 2023 to USD 3.53 billion by 2030. On this note the online casino segment also stands out with fast growth. Horizon Databook, a leading portal for market statistics and reports expects the market to reach USD 287.8 million by 2030, with a CAGR of 14.3% from 2025 to 2030. The land-based sector also stands strong – with the brick and mortar industry marking a steady 2.8% increase from 2023. Leading the country, Mexico City alone boasts 96 casinos – followed closely by Baja California and Tamaulipas.

Sponsors and Partners

Licensed Exhibitor

More Sponsors

International Partnerships

“At SiGMA Group, B2G means building meaningful bridges. We bring regulators, government officials, and industry voices together to encourage dialogue, elevate regulatory standards, and help shape a stronger, more unified gaming landscape worldwide.”

— Heathcliff Farrugia, Chief International Officer

Dr. Miguel Ángel Ochoa

President of AIEJA

SiGMA’s arrival in Mexico reinforces the image of a thriving, dynamic, and forward-looking gaming industry. This strategic alliance with AIEJA positions the domestic market as a key player in the Latin American gaming ecosystem, opening new opportunities for operators, manufacturers, and suppliers.

Eduardo Pelaez

COO Online, Logrand Group

This premier event represents an unparalleled opportunity to engage with global gaming leaders, unveil our cutting-edge solutions, and forge strategic alliances. This will serve as a catalyst for transformative discussions, enabling us to showcase our advanced gaming platforms. An inspiring setting – the city’s impressive culture creates an ideal backdrop for meaningful connections and forward-thinking dialogue. We are confident that the exceptional organisation will ensure a seamless and impactful event. We look forward to contributing our expertise, exploring new opportunities, and collaborating with professionals to advance the industry’s collective vision.

Cristhian Gómez

Managing Director Betsson – Emerging Markets

Mexico is one of the largest and most dynamic economies in America and bringing an event of this scale and quality to the region marks a major milestone for the gaming industry. Today, there’s nothing quite like this in Mexico — and SiGMA’s presence will help bridge the gap between North America and Latin America, fostering the synergies, partnerships, and innovation that our industry needs to grow sustainably. By hosting such a high-caliber event in Mexico, SiGMA is not only recognizing the region’s strategic importance but also actively contributing to the development of a stronger, more connected iGaming ecosystem.

Javier Troncoso

CEO, InsightPlay

We're excited to be part of SiGMA's historic debut in Mexico City for 2026. As a tech company based in Mexico City, this represents an incredible opportunity to showcase our autonomous AI agents to 4,000 delegates from across Latin and North America right in our home market. Mexico's position as the cultural and economic bridge between Latin and North America, combined with its rapidly expanding iGaming sector, makes this the perfect venue for meaningful industry connections and strategic partnerships. We look forward to contributing to this groundbreaking event and thank the SiGMA organizers for bringing this world-class conference to Mexico City. See you in 2026!

Alberto Telias

CMO, Codere Online

At Codere Online, we’re thrilled to participate in SiGMA North America 2026. This event offers a dynamic opportunity for connecting with industry leaders, showcasing our latest innovations, and forging valuable new partnerships, with a particular emphasis on Mexico, our most important market. With its vibrant atmosphere and exceptional organization, we’re confident the event will foster meaningful conversations and drive strategic growth. Ciudad de Mexico provides a unique opportunity to concentrate all gaming Latam professionals and companies. We eagerly anticipate contributing to this outstanding gathering — and extend our sincere gratitude to the organizers for creating such a world-class event.

Floorplan

Full Screen

Meet Our Past Speakers

Want to get involved as one of the speakers for an upcoming SiGMA conference? Reach out to Anna Colley

Genaro Lozano

Ambassador of Mexico to Italy and Malta

Cynthia López Castro

Senator

Mexico

Tania Palacios Kuri

Federal Deputy, Mexican Chamber of Deputies

President, Tourism Committee

Dr. Miguel Ángel Ochoa Sánchez

Executive Presidente

AIEJA

Rory Dilweg

Chairman

Buena Vista Rancheria Tribal Gaming Commission

Evert Montero

President

Fecoljuegos

Jorge Ricardo Pérez Sosa

National Coordinator

SINTOLED

Rebecca Graham Paul

President & CEO

Tennessee Education Lottery Corporation

Carlos Moyano

President

IAFAS Entre Ríos, Argentina

Edgar Pagan

Deputy Director

Puerto Rico Gaming Authority

Rodrigo Cigliutti

Executive Director

CIBELAE – Ibero-American Corporation of Lotteries and State Betting

Ventura Vega

Executive Secretary

Panama Gaming Control Board

Eduardo Santoyo

Chief Online Operations Officer

Big Bola Casinos

Marcelo Visconti

National Director

Loterías y Quinielas de Uruguay

Van J. Billops

CPA Member & State Gaming Representative at New Mexico Gaming Control Board

Director & Treasurer at North American Gaming Regulators Association (NAGRA)

Brian Rockey

Director

Nebraska Lottery and Charitable Gaming Division

Lissa Mencía

General Administrator

Lotería Nacional de Beneficencia, Panama

Heidi Hernández Olivo

Assistant Secretary

Puerto Rico Lottery

Moritz Maurer

Co-Founder & CEO

GRID

Cristhian Gomez Villa

Managing Director, Emerging Markets

Betsson Group

Germán Sarmiento

Country Manager, Mexico

Betcris

Iliana María Pineda Echeverri

Chief Legal & Compliance Officer

Wplay

Rosa Ochoa

Founder & Strategic Advisor

Blue Global Gaming

Alfredo Lazcano

partner

Lazcano Sámano

Nestor Vazquez

Founder

igamingseoconsulting.com

David Fica

Co-Founder

Land Vegas Group

Iraid Rosales

Country Manager Mexico

Amusnet

Javier Troncoso

Co-Founder & CEO

InsightPlay.ai

Stephen Crystal

Founder & CEO

SCCG Management

Fellipe Fraga

Chief Business Officer

Stellar Gaming

Mauricio Soto

Head of Expansion – LATAM

Optimove

Eduardo Pelaez

COO Online

Logrand Group

Guilherme Buso

VP Latam

Genius Sports

Carlos Fernando Portilla

Founding Partner

Portilla, Ruy-Díaz y Aguilar

Fernanda Figueroa

Affiliate Manager

1win Partners

Alonso Ramirez Castañon

Partner

Ramirez Uvalle & Asociados

Beatriz Melges

Regional Director

BetConstruct AI

Ana Elizabeth Chung

Country Manager in Mexico

Novibet

Guga Júnior

Influencer & Slots Expert

Scalar Partners

Mariano Hernandez Castillo

Product Director

Caliente Corporation

Nathan Wolf

Strategic International Advisor & AI Trainer

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Michael Merlino

Founder

Merlino AI & Merlino Marketing

Pamela Gutierrez

Sales Director Mexico

EGT

Dario Leiman

Head of Business Development – Latam

SOFTSWISS

Enrique Romero

Director

Golden Bet México

Hebert Gaban

CMO Global

KBET

Rahul Dua

CEO

Playvium

Christopher Guzman Reyes

Head of Affiliates

Logrand Entertainment Group

Aviv Sher

CEO

Codere online

Jeremy Groves

COO

EvenBet Gaming

Andrés Gómez

Go-To-Market Lead- LATAM

Admattic

Yambot Aguilera

Sales Principal, Gambling & Finance

Google

Vasilii Gamov

CEO

Peaky Ads LLC

Elizabeth Maya Cano

Executive President

CORNAZAR

Karina Morales

Director General

Lotería del Niño, Guatemala

Gonzalo Perez

CEO

Apuesta Total

Matthieu Sahakian

iGaming Consultant & Advisor

Rodrigo Ripol

Business Development Officer

AHIS

Thomas Corona

VP of BD for South LATAM

ATFX.com

Erick Sapien

Country Manager

BC.GAME

Ariel Izquierdo

Marketing Director

Betvip.mx

Pilar Pereira

Director of Strategic Alliances & Partnerships for LatAm

Jumio

Paula Gabriel Jiménez

Client Growth Director

Microsoft Advertising at Aleph

Thomas Carvalhaes

Founder & CEO

TC iGaming Advisors LATAM

Israel Soto Onofre

AML Deputy Director

Play City

Alejandro Peña

Account Growth Director

Kushki

Christian Tirabassi

Senior Partner

Ficom Leisure – Gaming Advisory & Investments

Shirley Pulis Xerxen

Head of News

SiGMA Group

Maria Fernanda

SiGMA News Reporter

Nick Farley

President

Eclipse Compliance Testing

More Speakers

Side Events

Beyond the main summit floor, SiGMA North America 2026 offers a curated lineup of premium side events, providing delegates with elevated opportunities for visibility, investment, and high-impact networking in Mexico City’s most prestigious venues. Key highlights include:

SiGMA Pitch North America

Affiliate And Operator Retreats

Networking Dinners And Cultural Immersion Tours

SiGMA Awards North America

Official Celebration

As part of our commitment to delivering elevated experiences for key decision-makers, SiGMA offers a bespoke concierge service designed to ensure a seamless, comfortable, and highly productive stay in Mexico’s capital.

VIP benefits include:

Access to exclusive networking dinners
Expedited registration via a dedicated VIP Desk
Personalised itinerary recommendations and local assistance
Invitation-only access to premium closed-door sessions

From the moment you arrive, our hospitality team ensures that every detail is curated for maximum impact, allowing you to focus exclusively on deal-making, discovery, and executive-level networking.

By continuing to redefine hospitality standards across the global events space, SiGMA North America sets the stage for meaningful connections and strategic growth.

Full Agenda

Our Venue

Centro Banamex, Mexico City.

Av. Conscripto 311, Lomas de Sotelo, 11200 Miguel Hidalgo, CDMX

View on maps

SiGMA Match App

SiGMA Match is a powerful tool designed to elevate your event experience and keep you connected. Crafted to seamlessly complement the event calendar, the free app enhances your experience by offering quick access to essential information right at your fingertips.

Packed with features like Quick Links and intuitive search tools, SiGMA Match simplifies networking and makes it easier than ever to engage with other delegates. From scheduling meetings to browsing the interactive floor plan, the app ensures you make the most of every opportunity. Stay informed with real-time updates, explore event details on the go, and access essential information effortlessly.

Smart Networking

Discover who’s attending – from high-profile exhibitors and keynote speakers to influential industry professionals. Use the app to connect directly, spark conversations, explore potential partnerships, or send invitations to build meaningful relationships before the event even begins. Maximize your visibility by building a compelling profile: highlight your products, services, and goals, and let others know exactly where to find you. Share your personal QR code for extra visibility.

Personal Agenda

With networking at its heart, SiGMA has lined up plenty of engaging activities throughout the year, from retreats and tournaments to its standout main summits. SiGMA Match lets you craft a tailored agenda that fits your goals. Pencil in panels, browse the interactive floor plan, book a meeting with any of your connections and plan your trip – all within one streamlined platform.

Live Events Updates

SiGMA Match ensures you’re always in the know. Get instant updates on newly announced speakers or discover podcasts and workshops taking place live on the expo floor. From exciting MMA weigh-ins, to Startup Pitch competitions there’s never a dull moment at SiGMA – don’t miss a moment of it.