CRM - Customer Relationship Management
Learn how to build an effective CRM programme with a foundation on customer psychology and insights.
Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming
Acquiring customers is expensive. It is therefore important to retain as many customers as possible after their first interaction. Our Customer Relationship Management training has been specifically designed for marketing executives currently working with CRM or aspiring to work with retention marketing or customer service representatives. This course is also ideal for individuals looking to further or secure their career within the iGaming industry.- Course Objectives
- How To Access
- Certification
WHY THIS COURSE
Developed in conjunction with industry experts, with years of training and an in-depth knowledge of CRM within iGaming.
Learning objectives of this course:
- Introduction to Customer Retention and Relationship Management
- Customer psychology in iGaming
- Importance of CRM in iGaming
- VIP management learnings
- Customer segments
- Cross product CRM development
- Communication strategy across platforms
- Day-to-day CRM management
- Measuring CRM
- CRM impact on overall company strategy
This course is available via eLearning:
- Interactive format accessible worldwide
- Access for up to 1 year
- The duration of the course is approximately 1 hour
- CPD accredited (value 1 hour)
- Downloadable certification upon completion
- Add it to your company’s own branded LMS Learning Management System
Learn using desktop, laptop, smartphone or tablet


After passing the assessment, you will be able to download your certificate as a PDF. The certificate will state the following:
- your name
- the course title
- the date of completion
This course is also available in a classroom format, offering a chance for further exploration of the topic. Our classroom course schedule is updated throughout the year, plus we can also run bespoke training for businesses on requests.
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Interested in providing this eLearning course for your team or company?
Contact us today to learn more about our eLearning services including our LMS Learning Management System.
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