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North America

How Intertops’ Moolette became one of online gambling’s most viral marketing stunts
North America

How Intertops’ Moolette became one of online gambling’s most viral marketing stunts

Intertops’ Moolette campaign turned a cow pat into a global publicity machine, proving that creativity could beat big ad budgets in online gambling.

by Ian Sherrington
3 August 2026

New York Mets secures historic prediction market deal​

Ex-congressman Santos penalised for Kalshi market scandal​

New York sues Kalshi, deeming it an 'illegal gambling operation'

44 states challenge CFTC’s proposed rule on event contracts​

Hard Rock Bet expands beyond US into Ontario​

Online sports betting industry emerges as major midterm donor​

NFL demands stronger CFTC safeguards on prediction market​

Illinois expands gambling disorder support under new law

Aristocrat powers Massachusetts’ first iLottery rollout​

New Jersey adds casinos to reach 30 platforms

Meet the exhibitors at SiGMA North America 2026

2026 FIFA World Cup drives prediction markets to historic highs

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