Sportradar's revenue reached €318 million in Q2 2025
Sportradar Group AG has announced its financial results for the second quarter ended June 30, 2025. The quarter’s achievements have enabled the company to raise its full-year forecast to revenue of at least €1.278 billion, representing a 16% growth. The company is particularly proud of its 117% net customer retention rate and its expansion in the US.
According to Carsten Körl, CEO of Sportradar (pictured), the second-quarter results, including record quarterly revenue, growth in operating margin, and significant cash flow, reflect the continued execution of the company’s growth strategy.
Growth factors
Sportradar’s total revenue for the second quarter reached a record €318 million. This figure is €39 million, or 14% higher than last year’s. This achievement was made possible by 12% growth in the “Betting Technology and Solutions” segment and 22% growth in the “Sports Content, Technology and Services” segment.
The Swiss provider’s profit for the period increased to €49 million, representing 15.5% of revenue. Adjusted EBITDA grew by 31% to €64 million, and adjusted EBITDA margin increased to 20.1%. Net cash flow from operating activities increased by 14% to €97 million. Free cash flow amounted to €52 million.
Regional performance and EBITDA
The company demonstrated strong revenue growth worldwide, with 30% growth in the US and 9% growth in other countries. Specifically, US revenue accounted for 28% of the company’s total revenue in the second quarter. In the second quarter of 2024, the US market share was 24%. Both the overall expansion of the US gambling market and the expansion of the company’s product portfolio drove the growth.
In the second quarter, adjusted EBITDA grew by 31% to €64 million, compared to €49 million a year earlier. The growth was driven by a 14% increase in revenue, despite higher costs associated with sports rights. The main expenses were related to the partnership with the ATP and the renewal of the agreement with Major League Baseball. Sportradar also increased its investment in personnel and purchased services.
Expansion in affiliate marketing
The report also notes the contribution of expanded opportunities in affiliate marketing. Revenue from sports content, technology, and services amounted to €59 million, up 22% from last year. Of this, 16% came from marketing and media services.
In addition, revenue from integrity and transparency services nearly doubled this quarter. Products and services are in demand from league partners, and revenue from sports results grew by 24%. The key growth factor here was price increases.
The Sportradar team is particularly proud of its net customer retention rate of 117%. “This once again demonstrates our ability to cross-sell and up-sell to customers, as well as the growth of the US market,” the report notes.
Key events
The partnership with the Bundesliga and the acquisition of exclusive rights to FIFA Club World Cup data were the main events of the quarter. Sportradar will feature the Bundesliga in its suite of immersive products with player markets, 4Sight streaming, and match tracking.
Global betting rights for the Club World Cup will allow the company’s customers to receive real-time data and media content for all 63 matches. The provider will also ensure the tournament’s security with an AI-based fraud detection system.
In addition, the company received two awards at the SBC Americas Awards – “Best Live Betting and Gaming Product” for emBET and “Best Sports Data Product” for 4Sight streaming. Using AI to increase fan engagement was recognised for both products.
Financial forecast for 2025
Based on the results of the second quarter of 2025, Sportradar is raising its forecast for the 2025 financial year:
- Revenue of at least €1.278 million, representing growth of at least 16% compared to the previous year;
- Adjusted EBITDA of at least €284 million, representing growth of at least 28% compared to last year;
- Growth in adjusted EBITDA margin of at least 210 basis points.
The annual forecast reflects expected currency fluctuations but does not account for the potential impact of the anticipated acquisition of IMG Arena. The company will update the forecast to reflect the expected growth resulting from this acquisition once the transaction is completed. The acquisition is expected to expand the company’s capabilities, increasing its value to customers, partners, and shareholders.
“The internal leverage of our business, combined with our focus on efficiency, is driving sustainable margin growth and cash flow generation,” concludes Körl.
This article was first published in Russian on 7 August 2025.
