Alex Pereira, a prominent figure in the UFC and a global sports personality, is slated to join SiGMA Central Europe in Rome this November as an ambassador for SPRIBE. The news represents the further progress of a partnership among an industry leader in the gaming vertical, with one of the leading figures in combat sports, and another significant headline presence at the summit.
An elevated presence in Rome
SiGMA Central Europe takes place at Fiera Roma from 3 to 6 November 2025, and the show floor will host an expanded roster of exhibitors, sponsors, and brand activations. Attendees can look forward to interactive experiences and on-site events centred around SPRIBE’s popular Aviator game, with Pereira leading the brand’s presence and engaging with delegates, partners, and media during scheduled appearances.
Why this matters for partners and operators
From a corporate communications perspective, Pereira’s role as SPRIBE’s ambassador is not just a partnership, but a strategic alignment. This alignment significantly increases brand reach into mass sporting audiences and provides operators with a compelling acquisition story. His global profile serves as a bridge between sports fans and gaming consumers, delivering impactful impressions across social channels, booth traffic, and B2B encounters. The strategic alignment supports KPIs such as brand awareness and media value optimisation, making this a significant development for partners and operators.
Where to find Alex on 05 November
All activity takes place at SiGMA Central Europe, Fiera Roma. Alex Pereira appears alongside fellow ambassadors Nina Drama and Diego Lopes throughout SPRIBE’s afternoon programme:
- 13:45–14:00 — Samba Show (Main area, in front of the Octagon)
- Arrival of Pereira, Nina, and Diego.
- 14:00–14:15 — Capoeira Performance & Group Dance
- A fast, high-energy handover straight after the samba.
- 14:15–14:45 — Autographs & Photos at the Octagon
- Meet-and-greet with posters, selfies, and a short Pereira Dance finale.
- 14:45–15:00 — Move to the Lounge Area
- From 15:00 — Stand Tour & Aviator Demo
- Guided walk-through with the team and a short Aviator demo hosted by Tedo.
What to expect at the SPRIBE stand
SPRIBE is likely to establish a bespoke program around Aviator and related products, utilising Pereira for meet-and-greet and photo-ops, as well as participant panels. Delegates should look forward to content-led sessions that combine product demos with athlete-led storytelling to create emotional connection and passion to convert. Brand representatives will gain valuable data insights and benefit from influencer interactions that help boost campaign performance.
Commercial and media opportunities
For sponsors and operators, Alex Pereira’s attendance represents a unique and premium media moment. The opportunity for pre-event PR, on-site activations and post-event content will create a multi-phased narrative that can be monetised through sponsorship packages, VIP hospitality, and co-branded marketing. Rights holders and affiliate partners to consider layered activations that pair exclusive experiences with digital amplification to maximise ROI.
Practical information for delegates
Delegates should be aware that Pereira’s in-person itinerary and specific SPRIBE activations will be posted in both the SiGMA Central Europe agenda as well as the SPRIBE exhibitor calendar. If delegates are looking to interact directly with the ambassador and schedule media opportunities, please refer to the agenda and contact the PR desk at SPRIBE for scheduling and media approvals.
This appointment continues an emerging theme where mainstream sports names are used as tactical tools to drive engagement with games and brand resonance across each market vertical. SiGMA Central Europe will offer an opportunity to see the interaction of athlete-brand partnerships in a live commercial environment and how that translates into tangible business results.
Visit the SiGMA Website for more information: SiGMA Central Europe Rome 2025.
The content presented on this page is strictly informational and intended for B2B purposes only. SiGMA Group is not responsible or liable for any business decisions, commercial agreements, or activities conducted by attendees, exhibitors, or third parties during or after the event. All participants are responsible for ensuring compliance with applicable laws and licensing requirements, including those of the Agenzia delle Dogane e dei Monopoli (ADM) in Italy. Our events are restricted to adults aged 18 and over.
