Better Collective hits 5% buy-back mark
Better Collective has confirmed that it now holds 3,105,020 treasury shares which represents 5.01 percent of its total share capital. The company has passed the 5 percent ownership threshold in its outstanding shares and voting rights as its ongoing buyback programme continues. The development comes at a time when Better Collective is using its cost savings plan to support share repurchases and prepare for a proposed cancellation of treasury shares.
Share buyback progress and capital position
The current buyback programme was first announced in regulatory release number 55 and will run until 4 March 2026. As of 8 December 2025 the company still has about €6.07 million available for further purchases. Better Collective said it will call an extraordinary general meeting during the week beginning 5 January 2026. The main item on the agenda will be a resolution to reduce the company’s share capital by cancelling all treasury shares that have been repurchased.
A formal notice of the meeting will be published so that shareholders receive the required information under Danish rules. If the cancellation is approved it will lower the total number of shares in circulation. This may change earnings per share and alter the voting percentages of shareholders who remain invested.
Financial performance and cost savings plan
The update follows Better Collective’s second quarter results for 2025. Revenue fell 18 percent to €82 million compared with the same period last year. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) before special items declined 21 percent to €23 million. Despite these falls the company highlighted that its annualised €50 million cost savings programme has given it room to continue the buyback plan and prepare for a capital reduction.
The company has presented the savings programme as a support measure that allows flexibility in managing its balance sheet. The buyback activity is linked to Better Collective’s wider plan to adjust its capital structure and provide updates in line with Section 31 of the Danish Capital Markets Act.
Strategic product development
In addition to financial measures Better Collective has moved forward with product expansion. The company recently partnered with X to introduce its AI powered Playbook across the United States. The Playbook tool was first launched in September and focuses on personalised betting insights. Better Collective aims to expand the use of retention based betting products which go beyond traditional customer acquisition models.
The company has said that this approach is part of a long term strategy to improve user engagement. It continues to develop tools that use data and automation to support betting customers and media partners.
Regulatory compliance and next steps
Better Collective is continuing to provide updates on treasury share movements and voting rights in line with Danish regulatory requirements. The company will issue all formal documents ahead of the extraordinary general meeting where shareholders will vote on the proposed cancellation of treasury shares.
If approved the cancellation will decrease the total share count with potential effects on several financial metrics. The company said it will maintain transparency throughout the process and keep the market informed as the buyback programme progresses.
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