GRID aims to expand esports betting footprint with strategic move
Game data platform GRID has acquired the intellectual property assets of Bayes Esports following the company’s liquidation in Germany. The assets include technology developed over nearly 10 years, such as data trading systems, prediction models, and engagement tools.
Bayes Esports, filed for bankruptcy in May 2025 and commenced insolvency procedures in August 2025. The Charlottenburg district court ruled the company was out of cash and deeply in debt. The Berlin-based company has cut back on staff, leaving a tiny group to oversee asset transactions and help impacted workers.
The collapse followed the loss of key contracts to GRID, including exclusive agreements with Riot Games and the Esports World Cup Foundation. GRID secured the Riot Games partnership in November 2023, gaining rights to first-party data from League of Legends and Valorant esports.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
Redefining esports betting landscape
Following the recent acquisition of Bayes Esports’ technology, GRID is positioning itself to redefine the landscape of esports betting. With integration now underway, the company is doubling down on its commitment to deliver high-integrity, data-driven betting products that set new standards for the industry.
Speaking exclusively to SiGMA News, Maurer shared insights into how this acquisition is already strengthening GRID’s offerings and what it means for the future of esports betting.
“We are bringing Bayes’ models and fan-facing solutions into the GRID data platform, where they will gain additional value when powered by official data,” Maurer explained. “By combining these assets with our core expertise, we can accelerate product development and address operator demands more effectively.”
This fusion of assets is expected to unlock betting features competitors currently can’t offer, including enhanced speed, granularity, and integrity. Leveraging official data remains central to GRID’s strategy, as it ensures accuracy and alignment with rights holders, creating a trustworthy betting environment.
Esports betting market outlook
The esports’ betting market is expected to generate $2.8 billion in Gross Gaming Revenue (GGR) by 2025. As a result, industry watchers are keeping a careful eye on what market share GRID may claim with this growth. Maurer stressed that official statistics will be a major driver of growth, even if he did not disclose exact targets.
“We believe the sector’s growth will be driven by official data, which ensures that the interests of rights holders, operators, and data providers are aligned,” he said. “This alignment will enable all stakeholders to unlock significant revenue growth together and, respectively, increase everyone’s piece of the pie.”
Maurer also pointed to the long-term strategic value of consolidating key esports data assets into a single, robust platform, “By consolidating the leading esports betting-relevant data assets on the GRID Data Platform and expanding our technology, we are confident in our ability to continue playing a meaningful role in the ecosystem,” he told SiGMA News.
GRID Bet targets growing market
GRID is set to accelerate product development by integrating Bayes’ technology into its data platform, strengthening its position in the esports betting space. The acquired assets, ranging from data trading systems to advanced prediction models and fan engagement tools, complement GRID’s existing infrastructure, which includes GRID Insights, a real-time analytics tool launched in June 2025, and GRID Stream, a live video service for bookmakers.
