Industry Reels: Europe-focused partnerships and acquisitions
This week in the iGaming industry was once again rife with announcements of significant partnerships, as well as some notable acquisitions and market entries.
Read on through the fifth edition of SiGMA News’ Industry Reels roundup, or find the fourth edition here, where the focus was on partnerships ahead of the upcoming World Cup.
Acquisitions
Greentube acquires Kingsbet CZ and enters the Czech Republic market
Novomatic’s Digital Gaming and Entertainment division, Greentube, has announced that it is entering the Czech Republic’s B2C online gaming market following its complete acquisition of local online sportsbook and casino operator Kingsbet CZ.
In its announcement of the acquisition, Greentube stated that this development marks “a further step in its strategic expansion across regulated European markets.”
It described the Czech Republic’s regulated market as “attractive” and “fast-growing”, and citing data from the Czech Ministry of Finance, continued that the market in 2025 had a total market value of €2.7 billion. Online gambling reportedly accounted for 59.2% of that total GGR.
Greentube stated that Kingsbet provides local operational expertise and valuable market knowledge, “supporting the company’s long-term ambitions in the country.”
CCO of Greentube, Ronald van den Brink, commented that entering the Czech market is a natural step in Greentube’s long-term growth strategy. “The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion,” he said.
Kingsbet CEO David Vaněk expressed excitement about the partnership, as he remarked that it will allow Kingsbet to deliver a stronger player experience while continuing to grow in the Czech Republic.
LCKY Group enters agreement to acquire RoyalCasino
iGaming operator LCKY Group announced that it entered into an agreement to acquire the Denmark-focused operator RoyalCasino.
LCKY Group stated that the acquisition adds a “meaningful scale in a highly attractive and complementary regulated market,” which it commented reinforces its strategy of “disciplined, value-accretive expansion.”
As RoyalCasino operates exclusively in Denmark, LCKY Group expressed that it views the acquisition as one which “significantly deepens” its presence in the Danish market “and enhances the Group’s overall geographic mix through increased exposure to sustainable revenue streams in a well-regulated and stable jurisdiction.”
Discussing the acquisition further, LCKY Group stated that it expects the transaction to be immediately accretive, as it said that it should contribute an estimated 18-20% increase in revenue and a 29-31% increase in EBITDA.
LCKY Group CEO Richard Brown remarked that this acquisition is one which is “highly strategic and financially compelling,” as he added that RoyalCasino brings “both strong market presence and high-quality earnings” in a market which “aligns closely” with LCKY Group’s “focus on regulated, sustainable growth.”
The transaction is expected to be finalised in the second half of 2026, LCKY Group stated.
Partnerships
Octoplay launches in the United Kingdom with bet365
Online casino content studio Octoplay announced that it has launched in the UK following a partnership with major operator bet365.
Octoplay described the partnership as one which “marks the beginning of what is expected to be a deep relationship between the two companies, starting in one of the world’s most competitive regulated markets.”
Ralitsa Georgieva, CEO of Octoplay, remarked that this partnership “represents another step in our accelerating UK expansion.”
Head of Gaming at bet365, Clement La Scanff, said that Octoplay’s “focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
Swisscasinos integrates Yggdrasil’s games portfolio
Operator Swisscasinos has partnered with Yggdrasil Gaming to add its portfolio to the swisscasinos.ch platform.
Yggdrasil stated that this integration has been made possible via Playtech and continued that it gives Swiss players access to a range of its titles, with additional content expected in the coming months.
The iGaming publisher said that, having entered the Swiss market in 2020, it has continued to expand its presence across the country. “With this latest agreement, the supplier further strengthens its position as a leading provider of premium content across key regulated markets,” it stated.
Regency Casino Online launches in Greece in partnership with SkillOnNet
Greek gaming operator Regency Entertainment and iGaming group SkillOnNet announced the launch of Regency Casino Online in Greece.
Regency Entertainment stated that this new venture marks its first foray into the digital gaming space, “as the company seeks to combine nearly three decades of experience in delivering premium land-based casino entertainment with SkillOnNet’s global iGaming expertise.”
The new online casino, RegencyCasino.gr, is powered by SkillOnNet’s platform, which Regency Entertainment said “offers a comprehensive and immersive gaming environment.”
It said that Regency Casino Online has been designed with a “strong emphasis on responsible gaming and player protection,” and continued that the platform includes a “range of tools to help users play safely.”
It concluded that the Regency Casino Online brand will roll out to more SkillOnNet licensed markets in the coming months. The UK, Spain, Denmark, Germany, and Sweden were listed among such markets.
DEGEN Studios strengthens presence in Greece with Novibet partnership
Staying on the topic of the Greek market, DEGEN Studios announced that it has partnered with Novibet in an effort to strengthen its presence in Greece, taking its full portfolio live with the gaming operator.
Head of Studio at DEGEN Studios, Danny Gordon, described Novibet as “just the kind of partner we want to be working with.”
He continued that Novibet understand that players are looking for “something with a bit more edge,” and added that this is a “strong step” as DEGEN Studios “continue to expand across key regulated markets.”
Novibet’s Executive Director of Casino, Foteini Matthaiou, said that DEGEN Studios brings a “distinctive creative approach,” and remarked that Novibet is pleased to introduce its titles to the players in Greece.
Gaming Corps partners with Caesars Entertainment
Sweden-based game developer Gaming Corps announced that it has entered into a new partnership with Caesars Entertainment, “bringing a selection of the studio’s most recognisable titles to Caesars Palace Online Casino, Caesars Sportsbook and Casino, and Horseshoe Online Casino.”
Gaming Corps stated that this partnership marks “another important step” in its expansion across regulated North American markets, “strengthening the studio’s presence with one of the most recognised entertainment and gaming brands in the industry.”
Chief Revenue Officer at Gaming Corps, Adam Pentecost, said that this partnership “opens the door to a wide and highly active player base,” as he added that “collaborating with an operator of Caesars’ stature represents a major step forward in our North American growth.”
US state authorisation and a senior appointment
Flows secures Pennsylvania Gaming Control Board authorisation
Flows announced that it has received authorisation from the Pennsylvania Gaming Control Board, which it said now means that operators active in the state can make use of Flows’ full suite of products.
The company stated that this authorisation, in tandem with its existing licences in the states of New Jersey and Michigan, means that it is now authorised across “three of the most demanding regulated gaming states in the US.”
It described this development as a “major regulatory milestone for the business as it continues to expand across the US market.”
Flows said that this makes it one of only around 80 online gaming technology suppliers to hold a full Pennsylvania supplier licence. It further commented that the approval places it among a limited number of “true B2B platforms” authorised in the state.
LOW6 appoints Jeffrey Haas as Chairman
Software development company LOW6 announced that it has appointed Jeffrey Haas as Chairman following his four years in the role of Non-Executive Director.
In its statement announcing the appointment, LOW6 described Haas as “a highly respected operator and investor in global gaming and fintech,” as it added that he brings over two decades of experience in building and scaling category-leading businesses.
It said that his career includes senior leadership roles at major iGaming companies such as DraftKings, bwin, and PokerStars, “where he was instrumental in launching new markets, driving international expansion, and developing innovative digital gaming products.”
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