Industry Reels: Global expansion drives a busy week for iGaming

It has been another busy week across the iGaming sector, with this edition of Industry Reels roundup covering market launches, major content and technology partnerships, regional expansion, and notable corporate developments. From new activity in Spain, Ghana, and Brazil to fresh operator deals and senior appointments, the industry continues to build momentum across regulated markets.

Launches

Betano prepares to enter the Spanish betting market

Kaizen Gaming is preparing to launch its Betano sportsbook in Spain as the Greek multinational continues its expansion across regulated international markets. The move shows that, alongside its recent focus on Africa, Kaizen Gaming continues to pursue growth opportunities in Europe. Betano has already expanded into Ghana and has built a broad international footprint, including in Brazil and the UK.

Its arrival will place the brand in one of Europe’s largest and most closely monitored online betting markets. The Spanish regulator, Dirección General de Ordenación del Juego (DGOJ), reported approximately 2.15 million active players in 2025.

However, Betano will enter a market facing political and regulatory scrutiny, particularly around the social impact of online gambling. Marketing opportunities remain limited, while established operators, including bet365, Sportium, Codere, and Betway, already hold strong positions.

BC.GAME launches regulated platform in Ghana

BC.GAME has launched in Ghana after receiving approval to offer sports betting and online casino products. The platform is now available via a dedicated Ghanaian domain, giving local users access to its sportsbook and casino portfolio. The launch follows approval from the Gaming Commission of Ghana.

BC.GAME said its local operation has been adapted to the market, with clearer navigation, more structured customer support information, and additional guidance on payments and account management. Responsible gaming information has also been made more prominent across the platform.

Adrian Chen, Senior Legal Counsel at BC.GAME, said the launch represented an important step in the company’s regulated expansion strategy. He added that the operator would focus on transparency, responsibility, and compliance while seeking to establish a sustainable long-term presence in Ghana.

RubyPlay expands bet365 partnership into Brazil

RubyPlay has extended its partnership with bet365 into Brazil, making content from RubyPlay Studio and Koala Games available to the operator’s players in the country. The launch builds on the companies’ existing relationship in Spain and supports RubyPlay’s expansion across regulated Latin American markets.

Titles introduced through the agreement include Brilliant Gems, Gummy Giga Match, and Go High Panda from RubyPlay Studio, alongside Koala Games releases Voltage Blitz Rapid and Voltage Blitz Vortex. RubyPlay operates through a studio-based model, allowing operators to access content from several in-house development teams through a single integration.

“Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration,” commented Dima Reiderman, Chief Commercial Officer at RubyPlay.

Galaxsys adds Handigo to fast games portfolio

Galaxsys has expanded its fast games portfolio with Handigo, a prediction title built around short rounds and multiple betting options. Galaxsys said the title combines quick observation, flexible betting options, and instant results as it continues to expand its catalogue of high-frequency games.

The game uses a hidden-item mechanic in which players predict either which character is holding an item or the exact hand in which it will appear. A correct character prediction pays 2.91x, while identifying the precise hand returns 5.82x. Players can place multiple wagers within the same round and can also use an optional side bet offering rewards of up to 100x. Handigo is presented around a shared table, with short betting periods followed by an immediate reveal.

Partnerships

BETBY expands Brazilian presence through NGX partnership

Sportsbook supplier BETBY has partnered with Brazilian technology provider NGX as it continues to expand in the country’s regulated betting market. BETBY will provide NGX with its full sportsbook solution, covering more than 500,000 sporting events each month. The integration will also include AI Labs, Betby Games, and BETBY Predictions.

NGX will make the technology available to operators using its platform in Brazil and other Latin American markets. The agreement also includes locally oriented esports titles such as eVaquejada and eFootVolley, as well as Stories, BETBY’s mobile-focused promotional feature. BETBY secured certification to supply its sportsbook technology in Brazil before the regulated market launched in January 2025.

Stefanos Karakidis, Director of Business Development at BETBY. stressed how “NGX’s strong position in Brazil and deep understanding of the regulated market make them the ideal partner to extend the reach of BETBY’s industry-leading sportsbook ecosystem, delivering best-in-class technology, innovation, and localized experiences to more operators across the country.”

Pythia Sports and Racing1 bring racing to Digitain network

Horse and greyhound racing will become available to Digitain’s operator network for the first time through a partnership with Pythia Sports and Racing1. The agreement will give Digitain customers access to Pythia Sports’ racing solution, combining data, pricing, and trading support through a single integration. The first operator is expected to go live later in the summer, with integration work due to be completed in August.

For operators outside the UK and Ireland, the solution will be offered alongside the Racing1 Markets media-rights package. Coverage will include racing from the UK, United States, Australia, New Zealand, South Africa, South America, the Middle East, and Turkey.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said the partnership followed a competitive selection process, while Digitain’s Regional Sales Director, Alex Jones, stressed that the agreement would strengthen the platform provider’s offering in regulated markets.

Gaming Corps signs content partnership with evoke

Swedish developer Gaming Corps has secured a content partnership with evoke, which will distribute its portfolio through brands including William Hill, 888 and Mr Green. The collaboration will begin in the UK before expanding into additional markets. Gaming Corps described it as one of its most significant operator partnerships to date.

“Some partnerships stand out because of their scale, while others carry added weight because of the brands involved. This one delivers on both. Evoke sits behind some of betting and gaming’s most established brands. William Hill is woven into the fabric of the UK market, while 888 and Mr Green carry considerable recognition internationally,” said Adam Pentecost, Chief Revenue Officer at Gaming Corps.

Leading the first wave of releases will be Bass Rewards Bonanza: The Golden Catch, which is set to launch exclusively. The high-volatility fishing title combines Fish Money symbols, Collect features, and persistent Multicrease multipliers, offering wins of up to 10,000x the stake.

BOYLE Sports becomes Leeds United betting partner

BOYLE Sports has entered a multi-year partnership with Leeds United, becoming the Premier League club’s official UK and Ireland Betting Partner. The agreement forms part of the operator’s UK growth strategy and follows its commitment to invest more than £100 million in the market.

BOYLE Sports branding will appear at Elland Road through matchday LED advertising and permanent signage in the John Charles Stand. The partnership will also include fan competitions, digital content, and other initiatives intended to connect the operator with Leeds United supporters. BOYLE Sports already has a retail presence in Leeds and the wider Yorkshire region.

Gill Blake-Swift, Director of Brand at BOYLE Sports, said the operator understood the club’s importance to the city through its local retail operations. Leeds United Partnerships Director Phil Hardman said the organisations would work together on fan activations throughout the season.

Corporate developments

Codere Online raises full-year outlook after record Q2

Codere Online has raised its full-year outlook after reporting record net gaming revenue and adjusted EBITDA for the second quarter of 2026. Net gaming revenue reached €69.4 million in the three months to 30 June, up 27 per cent year on year. Total revenue was €64.4 million, while adjusted EBITDA increased to €5.8 million.

Spain generated net gaming revenue of €27.6 million, while Mexico contributed €36.1 million. The average number of monthly active players across the group rose by 12 per cent to 173,000. For the first half, net gaming revenue reached €133.8 million, up 20 per cent, while the company reported net income of €5.6 million compared with a loss a year earlier.

Codere Online increased its full-year net gaming revenue guidance to between €255 million and €265 million, and raised its adjusted EBITDA outlook to €20 million-€25 million. Chief Executive Aviv Sher said growth across the company’s main markets and stronger World Cup engagement had supported the result.

Ready Play Gaming appoints Latin America sales head

Ready Play Gaming has appointed Rocio Moitino as Head of Sales for Latin America as the studio looks to accelerate its commercial growth across the region. Moitino will lead the company’s regional sales strategy, promote its game catalogue, and build direct relationships with Latin American operators.

The appointment comes as Ready Play Gaming prepares to market Blaz’n Buffalo Reel Crash, which it describes as the first hybrid combining a video slot with a crash game. The product uses the company’s Reel Overlay Technology to introduce slot-reel mechanics into another established gaming format. Alongside the hybrid release, Moitino will oversee distribution of the supplier’s wider portfolio of gamified slot content.

Christoph R. Härtel, Chief Operating Officer at Ready Play Gaming, commented that “Rocio’s appointment marks an important step in the brand’s Latin American growth by bringing deep commercial experience and strong operator relationships across the region. Her leadership will help operators here reach players with content built to lengthen sessions and raise lifetime value.”

Immense Group shortlisted for three SBC Awards

Immense Group has been shortlisted in three categories at the SBC Awards 2026, with Mr Vegas and Mega Riches receiving individual nominations. Mr Vegas is a finalist for Casino Operator of the Year, while Mega Riches has been shortlisted for Rising Star in Casino. Immense Group is also in contention for Employer of the Year in the operator category.

The group’s portfolio includes UK-licensed brands Videoslots, Mr Vegas, and Mega Riches, as well as DBET, Mega Fortune, and Kungaslottet. The SBC Awards ceremony will take place at Lisbon’s MEO Arena on 1 October, coinciding with the closing night of SBC Summit 2026. A total of 38 awards are due to be presented.

Group CEO Jesper Kärrbrink said the three nominations reflected progress across the business. Chief Marketing Officer Marco Trucco added that Mr Vegas had continued to build momentum while Mega Riches had grown rapidly since launch.

Stay ahead with the stories driving global iGaming. Select SiGMA World as your source preference for exclusive voices, betting trends, prediction markets and key regulatory updates.