Industry Reels Roundup: The latest iGaming market developments

It has been a busy week in global iGaming, with several moves being made to advance the industry, from the launch of bespoke widgets ahead of the upcoming World Cup and partnerships entering exciting regional markets, to a confirmation of the dates for European Safe Gambling Week 2026. Here are some of the iGaming market developments that have occurred throughout the past week.

Sporting Tech launches World Cup 2026 widget

Sporting Tech has launched a dedicated suite of sports betting widgets ahead of the 2026 World Cup. The company said that the bespoke widgets are designed to help operators in delivering a tournament-defining experience for players, with the aim of turning tournament traffic into sustained engagement.

The suite includes the events, groups, and long-term bets widgets. The events widget offers one-tap access to match markets, the groups widget provides quick navigation to group fixtures, teams, and relevant markets, and the long-term bets widget gives direct routes to outrights and tournament specials.

Sporting Tech commented that this launch comes at a pivotal moment for the global sports betting industry, as it remarked that the 2022 World Cup generated an estimated $35 billion in wagers globally.

With the 2026 World Cup expanding to 104 matches, a 62% increase when compared to the 2022 tournament, and with the continued opening of regulated betting markets, Sporting Tech believes that the commercial opportunity for operators has never been greater.

ENJOY focuses on Italy and partners up with Microgame

iGaming content developer ENJOY announced that it is expanding its presence in Europe by entering into a new commercial partnership with Microgame, a leading Italian platform provider.

ENJOY said that the agreement strengthens its position in a core European jurisdiction while also providing Microgame’s network of over 50 licensed operator partners with access to a broad portfolio, including a growing suite of live game shows.

Avanti Studios introduces first new live casino games to Spanish players in over a decade

Live casino supplier Avanti Studios this week announced its first customer in the online Spanish market, Luckia.es.

Avanti Studios stated that, as this is its first formally approved agreement with a Spanish operator, the deal will see an array of live casino titles debut on the platform, with more to follow.

This deal will mean that Luckia.es is the first operator to offer new live casino content in Spain in over 10 years, signalling a potential shake-up in the market.

VeliGames secures Anjouan B2B licence

Game aggregation platform VeliGames by VeliTech has secured an Anjouan B2B licence. It said that this has strengthened its regulatory position and opened the door to collaboration with a wider range of licensed operators.

This licence allows VeliGames to provide services to Anjouan-licensed iGaming brands, and marks an important step in the company’s commercial growth and development as an aggregation partner.

VeliGames was recently named Industry Rising Star at SiGMA South Africa 2026. VeliGames CEO Irakli Kakhidze said that the platform helps operators scale across emerging markets such as Africa, Asia, and Latin America through its growing portfolio of third-party content and in-house titles.

Kakhidze added that the new licence is part of VeliGames’ broader strategy to grow its international presence while also investing in reliable technology and long-term partnerships.

PlayBingo and nanocosmos team up to launch live bingo games service

German streaming company nanocosmos and digital platform PlayBingo have partnered up to launch a live bingo games service.

The traditional, long-standing game of bingo is re-emerging as a major entertainment trend for Gen Z, PlayBingo said, as it spoke of how the game is being reinvented to fuel a resurgence among a digital generation.

It stated that bingo has a strong cultural standing in Brazil, and continued that interest in interactive formats, such as that of live bingo through streaming, has been garnering interest among operators and iGaming platforms.

PlayBingo and nanocosmos showcased their new live bingo service in Brazil during BiS SiGMA South America, highlighting the entertainment and cultural value on offer through traditional bingo.

ThrillTech’s innovative jackpot solution launches on the Tote

ThrillTech has integrated its ThrillPots jackpot solution with the Tote. This integration has introduced an opt-in jackpot mechanic that coincides with the Tote’s existing gaming products, adding a new dimension to the Tote’s offerings.

Optional jackpot participation through the addition of ThrillPots introduces a new engagement and monetisation layer for the Tote. Players are given the choice to opt in with a small additional stake, which then feeds into a shared pool that builds over time and pays out upon being triggered.

Galaxsys and Adjarabet enter into a strategic partnership

Game development studio Galaxsys has announced a strategic partnership with online gaming operator Adjarabet.

Galaxsys stated that this collaboration marks a major milestone in its ambitious expansion plans, as it is strengthening its presence in key markets in regions. It said that Adjarabet’s strong presence in Armenia and Georgia makes it a well-established and respected operator in the Caucasus region, and continued that this collaboration aligns perfectly with their strategy to expand into key markets.

Yggdrasil expands Admiral partnership into Serbia 

Yggradsil has announced that it is expanding its partnership with Admiral into Serbia, marking its third market after successful rollouts in Croatia and Italy earlier this year.

It stated that this integration provides Admiral customers in Serbia with access to Yggdrasil’s latest releases, as well as a selection of titles from studios in the YGG Masters programme.

Yggdrasil stated that this initiative forms part of its 2026 growth strategy, “with Serbia representing one of Europe’s fastest-growing iGaming markets, projected to achieve a CAGR of 9.1% between 2024 and 2030”.

European Safer Gambling Week 2026

The dates have been set for this year’s European Safer Gambling Week, as the 2026 edition has been set to take place from 16 to 22 November. This marks the sixth time that it will be taking place.

The organisers, European Gaming and Betting Association (EGBA), spoke of the importance of the occasion, which is used to raise awareness about safer gambling and to promote player protection. It added that the initiative brings together stakeholders across Europe’s gambling sector in a common mission to promote safe and sustainable play through collaboration.

The 2025 edition of the event saw 221 partners participate across 24 countries, accompanied by a social media campaign which reached over 4 million users with safer gambling messages.

Expansion and innovation at the forefront

This week has been one of forward-thinking expansion efforts and innovation. At the same time that the developments relayed in this article were taking place, BiS SiGMA South America 2026 was underway, exploring the opportunities presented by the exciting, emergent Brazilian iGaming industry.

A new wave of growth is sweeping Latin America. SiGMA South America Market Report covers all the policy changes and market performance trends, explaining the future of iGaming.