ITHUBA Uganda launches new CSI Empowerment Programme
National Lottery operators ITHUBA Uganda have launched a transformative Corporate Social Investment (CSI) Empowerment Programme aimed at uplifting Uganda’s boda boda riders through financial inclusion, digital skills development, and entrepreneurship.
The initiative, developed with the support of the Boda Boda Association of Uganda, is designed to give riders more than just tools — it gives them opportunity. Participants will be trained and registered as National Lottery ticket sellers, enabling them to earn commission-based income while continuing their daily work.
By combining skills training, entrepreneurship, and earning potential, ITHUBA’s CSI Empowerment Programme redefines corporate investment in communities. It promotes a sustainable model for economic participation, helping Ugandans turn side hustles into small businesses that create lasting impact for themselves, their families, and their communities.
Transforming potential into progress
“At ITHUBA, we believe true empowerment is not about giving handouts — it’s about creating opportunity,” said Bob Kabenaro, Chairman of ITHUBA Uganda. “This programme gives riders the skills, tools, and support to build sustainable income. It is about transforming potential into progress, and dignity into prosperity.”
Eric Mabuza Jnr., General Manager of ITHUBA Uganda, added: “The National Lottery is more than entertainment; it’s a vehicle for impact. Through this initiative, we’re building entrepreneurs, not just participants. We’re turning everyday Ugandans into partners in progress.”
Driving innovation through Lottery Xpress
Expanding on ITHUBA’s innovation agenda, Lottery Specialist Gys Potgieter highlighted the role of technology in achieving success.
“With Lottery Xpress, anyone with a smartphone can become a digital lottery agent. It’s simple, fast, and accessible, allowing micro-entrepreneurs to earn income while connecting more people to the National Lottery network,” said Potgieter.
The digital platform forms a crucial part of ITHUBA’s empowerment strategy, aligning with its goal to integrate technology into social transformation.
Introducing TAANO TAANO: Uganda’s rapid-draw game
In addition, ITHUBA Uganda announced the latest addition to the Uganda National Lottery portfolio, TAANO TAANO, a proudly Ugandan rapid-draw game that brings entertainment and inclusion to millions of players.
With draws every five minutes and ticket prices starting as low as UGX 100, TAANO TAANO demonstrates ITHUBA’s commitment to delivering games that are fun, fair, and accessible to all.
“Together, Lottery Xpress and TAANO TAANO expand the reach of the National Lottery, creating excitement for players and opportunities for communities,” added Mabuza.
Commitment to social impact
He said the ITHUBA CSI Empowerment Programme represents the company’s deep commitment to social impact through innovation; empowering Ugandans at the grassroots, driving entrepreneurship, and contributing to national development.
The Uganda National Lottery, operated by ITHUBA Uganda, also recently celebrated a milestone by registering more than 986,000 winners since its launch on 1 June 2024. The lottery’s growth reflects the increasing popularity of the lottery and its positive impact on communities nationwide.
ITHUBA Uganda operates under the licence of the Uganda National Lottery, reinforcing its pledge to combine entertainment with empowerment across the country.
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