«Своевременность имеет жизненно важное значение» - М. Шуман, NoLimit Casinos

Майкл Шуман, автор и соучредитель NoLimit Casinos, присоединяется к новому выпуску серии партнерских интервью на Affiliate Grand Slam

Михаэль Шуман, автор и соучредитель NoLimit Casinos, говорит, что их сайт предназначен для опытных игроков, а не для охотников за бонусами, он также говорит о ISTG 2021, который вызвал информационный пробел, и о том, как это привело к созданию их бизнеса – читайте полное интервью ниже

Как вы впервые попали в партнерское пространство? И всегда ли вы были сосредоточены на гейминг-пространстве?

Что ж, прежде чем я отвечу на этот вопрос, позвольте мне кратко рассказать вам о моем образовании и исследовательской деятельности, потому что я считаю, что это имеет отношение к содержанию вопроса. Я окончил Калифорнийскую международную бизнес-школу в 2017 году, и моя диссертация была посвящена изучению правил индустрии iGaming как в США, так и в ЕС. Я тщательно изучил эту область, достаточно всесторонне изучил индустрию iGaming в США и ЕС, сравнил их плюсы и минусы, узнал о каждой из спецификаций этих рынков и т. д.

После этого, так как я уже был подготовлен с теоретическими знаниями об индустрии iGaming, я решил работать в качестве исследователя-издателя с довольно крупными и важными онлайн-изданиями, такими как — Business Insider, Gambling Insider, IGB, Sportbild и т. д. Я наконец решил сместить свое безраздельное внимание на родину. Участие в новой ISTG 2021 стало катализатором для меня, а затем и для моей команды, что в конечном итоге привело нас к партнерскому бизнесу. Дело в том, что набор ISTG 2021 меняет немецкий рынок, а изменения обычно сопровождаются множеством вопросов, которые обычно приводят к пробелам в информации. Этот информационный пробел был возможностью, которую мы увидели и решили построить вокруг нее целый бизнес.

Расскажите нам немного больше о вашей бизнес-модели, концепции и культуре, а также о том, что отличает вас от других партнеров?

Как я кратко упомянул выше, ISTG 2021 вызвал информационный пробел. Мы увидели, что было недостаточно информации об этом новом договоре, о том, что он делает и какие ограничения он накладывает на немецких игроков. Это стало одной из главных причин, почему мы начали свой бизнес. Нашей задачей было заполнить этот информационный пробел для операторов, игровых провайдеров и, конечно же, гемблеров. Поэтому мы решили изучить текущую ситуацию и предоставить качественный уникальный контент, который ответил бы на эти вопросы. Да, поначалу было тяжело, но нам очень помогло то, что мы уже работали на рынке ЕС.

Я рад сообщить, что наша стратегия успешно сработала — мы входим в топ-5 результатов поиска, когда речь идет о ISTG и KW в целом, связанных с немецкими правилами.

What makes your traffic proposition/traffic sites unique? What added value do you provide?

I would say the cost of our traffic. Before justifying my arguments, let me tell you about the restrictions set by the ISTG 2021. This is a maximum deposit of €1000 per month for cross-domain and a limit of €1 per spin. Think of it this way: the main reason we have traffic on www.nolimit-casinos.de is because our players want to play without limits. Nolimit-casinos.de exists for experienced players, not bonus hunters.

What importance do you attach to responsible gambling?

We are fully aware of the importance of responsible gaming and do our best to promote responsible gaming by providing our customers with complete and reliable information. It is very beneficial for them to make decisions that are useful for themselves. We only partner with casinos that have a legal and reliable gambling license.

We also protect our players and offer them help with the casino sites (listed on our page) if they encounter any problem. That’s why www.nolimit-casinos.de has active live chat support.

In addition, we have a transparent rating system through which we evaluate and verify the online casinos offered to our customers. Players can see by what criteria we select only the best online casinos that perfectly meet the needs of our players.

Do you see the potential of emerging markets?

Here’s a cool tip for new affiliates reading this post. Let me give you a very good example of how to make €1 million very quickly – you just have to find a million people with the same problem. After that, you just have to figure out how to solve it and charge €1 for each, that’s all. So, going back to the question “do emerging markets have potential?” Yes, there is. Any changes entail the need for information, millions of answers to questions, which creates huge opportunities for affiliates.

What qualities and skills are needed in an affiliate team/business?

Patience! This is the most important skill, every affiliate will say…

Well, probably any affiliate business is built on quality content, deals (affiliates), market (users), and marketing (SEO, Advertising), certainly not in that order. Based on this, we can say that the key to success is information analysis skills, communication skills, creativity, and marketing skills.

What role does technology play in your daily life? What emerging technologies such as artificial intelligence and big data will impact the affiliate industry in 2022 and beyond?

Let me start with the obvious: an affiliate business is easy to set up. Yes, if you try very hard, you can do it overnight. But… The main thing is to preserve it. That’s where technology comes in. Competition will get the better of you if you don’t keep up with technology and introduce new things. So, yes, we in nolimit-casinos.de have a lot of respect for this technology.

Unfortunately, I can’t share many of our secrets. But what already exists and is evolving is Meta. We believe that this is a new big thing.

How can partners be more unique in their approach?

Invest more in content. I’d say work for your clients and do your best for them; You will understand how to make money from it later. So yes, offer quality traffic, creative design, try to notice new things, and always be the first.

What does it take for an affiliate business to thrive?

To be honest, a lot, but timeliness, in my opinion, is vitally important. If you manage to capture an emerging market in its early stages, that’s pretty much it. Of course, we can’t underestimate the power of the right skills, management, and a team of professionals to ensure that your affiliate business thrives.

How do you choose your operators and how do you manage relationships with multiple operators?

We select operators that meet our evaluation criteria. We understand that our visitors are looking for those who meet their requirements. If operators meet our criteria, we start a relationship called a partnership. These partnerships are sometimes good and sometimes bad.

We inwww.nolimit-casinos.de believe that a partnership should be good, both parties should be equal (both in goals and rights), respect (in partnership and data) each other, and be helpful (be willing to contribute to every growth of others) of course.

Based on the principles that we carry, we have never had any problems when working with multiple operators.

What is your approach in the initial stages of a new partnership?

It all starts with research. We collect these potential trades and the deal vetting process begins. If a casino successfully passes the transaction check, it means that it meets our main selection criteria. Later, we evaluate the trade and analyze past data trends such as market demand and other characteristics. Finally, if we manage to become partners, operators go through a testing period, which is usually up to 2 months. After the testing period, if both parties are happy, we really become more of a family than a partner.

Have you ever been to a SiGMA event? SiGMA Europe, Africa, Asia or Americas – which of these four expos would you attend in 2022, COVID-19 permitting?

Unfortunately, due to the global COVID-19 pandemic and related travel restrictions, we were unable to attend past events. However, we plan to attend the next SiGMA 2022 event to see our current partners and forge new partnerships. In addition, we have new projects that we would like to present; therefore, SiGMA is usually the best place to do so.

Find out more about the SiGMA Affiliate Grand Slam here.

SiGMA Asia 2022:

After the fascinating set of conferences that Malta Week 2021 has become, SiGMA Group plans to take the world by storm by visiting the golden domes of Kyiv and the snowy city of Toronto, where they will bring together the best and brightest representatives of the iGaming world. Our next exhibition will take us to the ultra-modern metropolises of the United Arab Emirates, where we will organize three days of networking, group discussions and celebrations. Stay up to date with the latest SiGMA News.