Vita Media Group, a Danish gambling company and one of the top 20 partners of EGR Global Power, is pleased to announce the acquisition of Greenplay
Greenplay is a casino brand formerly owned and operated by Codere Online Management Services Ltd, an international gambling operator based in Spain.
With this acquisition, Vita Media Group strengthens its market position in both Europe and Latin America. This December acquisition is a continuation of the company’s overall growth.
Jimmy Meilstrup, CEO of Vita Media Group, said: “The acquisition of the Greenplay casino brand is a massive expansion of our own iGaming ecosystem. We are rediscovering our presence in existing markets and at the same time trying to open up new market opportunities. This strategic investment will allow us to be more creative and offer much more quality services to the market in 2022.”
Greenplay Casino is the seventh casino brand to join the Vita Media Group family as part of a subsidiary of OMG Affiliates. All affiliates working under Codere Online Management Services Ltd’s agreement with Greenplay Casino will now be migrated to the OMG Affiliates platform. Once the migration is complete, all affiliates will be familiar with the new account management system.
In 2021, the acquisition of Greenplay casino will be the third investment that Vita Media Group has added to its subsidiary OMG Affiliates. Previously, Vita Media Group acquired the award-winning brands Trada Affiliates from the United Kingdom, and recently Affilisearch, a European gambling affiliate network based in Denmark.
Vita Media Group’s efforts in 2021 have been recognized by many reputable award organizations, and the company has been shortlisted in various categories a record 9 times. Most recently, the company was shortlisted as the best casino affiliate at the iGB Affiliate Awards 2022, and its OMG Affiliates division was shortlisted for both the best affiliate program and the rising star title.
SiGMA Asia 2022
After the fascinating set of conferences that Malta Week 2021 has become, SiGMA Group plans to take the world by storm by visiting the golden domes of Kyiv and the snowy city of Toronto, where they will bring together the best and brightest representatives of the iGaming world. Our next exhibition will take us to the ultra-modern metropolises of the United Arab Emirates, where we will organize three days of networking, group discussions and celebrations. Stay up to date with the latest SiGMA News.





