Botswana GGR heads for historic milestone by surpassing €78m
The gambling industry in Botswana is poised to achieve a significant financial milestone. This financial overhaul is due to the projected gross gambling revenue of P1bn (€78m).
This GGR is projected to reflect by the end of the fiscal year ending March. The national gambling regulatory authority made this projection. It demonstrates continued growth in the traditional and online betting markets.
Strong growth from a low base
The expected performance comes against a background of a sharp growth trend in recent years. Gross gaming revenue (GGR) rose to P234m (€18m) for 2024. The rapid growth of online betting platforms mainly drove this.
The online platforms have changed the way players interact with gambling services. According to the regulator, this can be attributed to the adoption of technology.
Online betting drives market expansion
The availability of smartphones has broadened access. The licensing of more online gaming operators in early 2025 has fuelled growth.
Today, people in Botswana bet on a frequent basis. They participate in both local and foreign sports activities. Most gamblers start with small bets. Minimum starting bets usually range from P1 (€0.08).
Rising number of active players
The number of active players has been increasing considerably. Their numbers rose from 500,000 to above 700,000. This increase is because of the change in consumer behaviour.
Online convenience is changing the way people bet. Young people use online services the most. But people of all ages use them.
Regulator confirms revenue momentum
Moruntshi Kemorwale, acting CEO of the Gambling Authority, addressed the growth during a recent briefing. He confirmed that the revenue was already above P700m (€55m) as of December 2025.
According to Kemorwale, “We expect gambling revenue to exceed the P1 bn target by March this year. This performance is driven by growing adoption of betting in the country.” He further proceeded to explain how gross gambling revenue is attained. “Every pula recorded as GGR is a pula someone played and did not win back,” Kemorwale added.
Deciphering the GGR numbers
The explanation is focused on the nature of the reporting of the revenue that is generated from gambling.
GGR is a measure of losses incurred by players rather than a measure of operators’ profit. Such a difference is essential when discussing policy. It shapes regulation, taxation, and consumer protection policies.
Government sees broader economic potential
Minister of Trade and Entrepreneurship, Tiroeaone Ntsima, highlighted that the prospects in the iGaming industry have drawn the attention of the government during a campaign launch in Francistown.
It gave a worldwide perspective on growth and placed Botswana within this framework. Ntsima commented, “Worldwide, gaming brings in over US$500 billion in Gross Gaming Yield every year. In Botswana, our gaming industry is averaging P250 million (€19.5m), and this could go beyond P1 billion in the coming financial year.”
Balancing between growth and responsibility
The minister pointed out the economic gains associated with growth. These include the generation of employment opportunities as well as the influx of investments. Nonetheless, he emphasised the need for sustainable industry practices. The focus on risk management, social risks, and financial risks will continue to be a priority. Responsible gambling will also feature prominently in the plans for policy-making.
Botswana’s gambling sector is soon to face a crossroads. The projected GGR of P1 billion (or about €78 million) is an indicator. The adoption of technology and licensing by regulators are the factors that contribute to the rise. Government and regulatory bodies must now contend with the issue of handling this growth responsibly.
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