A new prediction-market platform backed by Crypto.com has launched in the United States, as interest in event-based trading continues to grow and regulatory scrutiny around the sector intensifies.
The platform, called OG, allows users to trade on the likelihood of real-world outcomes, including major sporting events such as the Super Bowl and March Madness, as well as financial indicators, political developments, cultural trends and entertainment events.
OG operates through event contracts, where prices represent the probability of a particular outcome. These prices adjust in real time based on trading activity, producing market-driven forecasts rather than fixed odds. The model differs from traditional sports betting, though critics argue the practical distinction is increasingly narrow.
The platform is powered by Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse affiliated with Crypto.com. The backing places OG under federal regulation, a key factor in ongoing debates over whether prediction markets should be governed at state or federal level.
OG combines trading features with social tools, allowing users to follow other participants, share views and track performance through leaderboards. The company said the first one million users to sign up would be eligible for incentives of up to $500.
Increased popularity behind launch
Crypto.com’s co-founder and chief executive, Kris Marszalek, said demand for prediction markets had increased sharply over the past six months, prompting the decision to launch a dedicated platform rather than operate within the company’s existing app.
The platform will be led by Nick Lundgren, who has been appointed chief executive of OG while continuing as Crypto.com’s chief legal officer. Lundgren previously oversaw the company’s entry into CFTC-regulated sports event contracts in December 2024 and played a key role in its US regulatory strategy.
OG has also outlined plans to introduce margin trading, using CDNA’s federally licensed futures commission merchant. If implemented, this would make it the first prediction-market platform in the US to offer margin-based event contracts, potentially increasing both trading volume and risk exposure.
US sees rapid launch of platforms
The launch comes amid broader expansion in the US prediction-market sector. Fanatics Markets rolled out a standalone app in December 2025, offering contracts across sports, finance and economics. DraftKings Predictions followed later that year after acquiring Railbird Technologies, while Gemini Predictions launched nationwide after securing CFTC approval.
Established financial and betting platforms are also testing prediction-market products, including integrations by Robinhood and Crypto.com, as well as initiatives involving FanDuel through partnerships with regulated exchanges. Despite rapid growth, the sector continues to face resistance from traditional sports betting operators, who argue that prediction markets function as sports wagering under a different label. Supporters counter that federal oversight offers clearer rules and stronger compliance standards.
As more platforms enter the space, regulators are expected to face increasing pressure to define the boundaries between prediction markets and sports betting, and to determine how far the sector can expand under existing law.
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