Industry Reels: Charity initiatives crossing over with iGaming
The first full week of July has passed us by, and it was a week where charity initiatives in iGaming have made their way to the forefront of SiGMA News’ Industry Reels roundup. That said, there were also notable partnerships announced, including another football club kit sponsorship, adding to those covered in the previous edition of the roundup.
iGaming charity initiatives
Behind The Gloves announces Midnight Mayhem Fight Night
Behind The Gloves (BTG) has announced that it will be organising Midnight Mayhem Fight Night. Sixteen figures from across the global iGaming and sports betting industry will step into the ring with the aim of raising €150,000 for charitable causes.
BTG commented that almost all participants will be stepping into the ring for the first time, as they prepare for the occasion over the next five months.
Every fighter will be nominating a charity that they want to personally support, meaning that the fighter’s story and their supported cause ultimately enter the ring together as part of a single narrative.
The event is set to take place in January 2027, in partnership with WBC Cares UK, the charity arm of the World Boxing Council, ICE and WorldGaming.
Alongside all this, the event will also feature “a landmark showcase from the WBC Adaptive Boxing Programme,” which the BTG described as “a powerful statement that this ring belongs to everyone”.
Describing the Adaptive Boxing Programme, the BTG said that it is one which “removes barriers by giving people of all abilities access to safe, high-quality wheelchair-based boxing training, driving accessibility, inclusion, and diversity in the sport”.
Resorts World awards $280,000 to 28 non-profits
In an initiative honouring the United States of America’s 250th anniversary, Resorts World announced that it would be supporting community organisations across New York City, the Hudson Valley, and the Catskills.
Resorts World stated that 28 nonprofit organisations would be receiving $10,000 through its “A Day of Giving” initiative, honouring the USA’s 250th anniversary.
It said that over 400 nonprofit organisations from across the state applied through an open call for the grants, after which it said that 28 recipients were selected through random drawing. Of the recipients, 16 were in the New York City region, 6 were in the Hudson Valley, and 6 were in the Catskills.
Resorts World stated that the grants build on its existing longstanding commitment to giving back through its RW Gives initiative, as it said that it has invested heavily into nonprofit organisations since 2011, while also matching employee charitable donations.
Partnerships and launches
Midnite renews Southampton FC partnership
Keeping in line with the updates presented in the previous edition of Industry Reels, in which UK-based betting platform Midnite announced its partnerships with Sheffield United and Middlesbrough, it has now also announced that its partnership with English Championship club Southampton FC has been renewed for the 2026/27 season.
This means that Midnite will continue as Southampton’s official training kit partner and back-of-shirt sponsor, the second consecutive season it will be doing so.
Greg Baker, Chief Revenue Officer of Southampton FC, remarked that the club is delighted to continue the partnership following a successful first season.
He remarked that Midnite is “consistently looking for new and engaging ways” to reward Southampton supporters, “whether through unique matchday experiences, away travel, or fan competitions, and we’re excited to see that continue this season”.
Triple Cherry and Notix.Games announce partnership
Slot games developer Triple Cherry has announced that it has agreed to a partnership with B2B iGaming software provider Notix.Games.
Triple Cherry stated that, through this collaboration, its portfolio of slot titles will become available to operators connected to the Notix.Games aggregation platform, which Triple Cherry said will see its reach expanding across multiple markets.
It added that the agreement reinforces the games developer’s international growth strategy while also enriching Notix.Games’ content offering.
Triple Cherry Director Juan Anton Galindo said that the company is “excited to join forces with Notix.Games and make our games available to a wider network of operators worldwide”.
He remarked that the software provider’s “strong reputation for delivering high-quality technology solutions and reliable services” makes them an ideal partner for Triple Cherry’s expansion strategy.
Xpoint launches anti-fraud pattern analysis engine
Geolocation and compliance technology company Xpoint announced that it has launched a proprietary pattern-analysis engine intended to help operators detect “sophisticated fraudulent behaviour”.
The technology company said that the engine is currently rolling out with partners in North America, having been built to catch fraudulent behaviour against betting and gaming operators, an issue which it said is “increasingly becoming more organised, including coordinated groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions”.
Xpoint said that the engine stays a step ahead of traditional geolocation checks, as it analyses historical location activity to surface patterns that emerge over time, “the tell-tale signs of coordinated fraud that any single check would miss”.
That said, it commented that the engine works in the background without adding any friction to the player journey. “This means no extra checks and no false positives blocking legitimate players, giving operators a clearer picture of coordinated threats while keeping the experience seamless for genuine customers.”
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