Key speakers and agenda-setting panels at BiS SiGMA South America 2026
The fourth edition of BiS SiGMA South America 2026 arrives at a decisive moment for Brazil’s rapidly evolving gaming ecosystem. As the country consolidates its newly regulated online betting market and debates the future of land-based casinos, the Sao Paulo conference is set to become a focal point for the industry’s most consequential discussions.
From 06-09 April 2026, thousands of operators, regulators, policymakers, investors and innovators will gather at the Transamerica Expo Center for four days of debate, deal-making and insight. With a programme built around regulation, taxation, advertising, market integrity and Latin America’s growing influence, the agenda is designed to spark conversations that resonate far beyond the event halls.
Across three stages and three days of content, more than 250 speakers will deliver panels and keynote sessions exploring the most pressing topics facing the sector today. The conference will be conducted in multiple languages, with simultaneous translation available via headsets, ensuring delegates from across the region and globally can engage fully with every discussion.
Below, we highlight some of the most important panels from each stage, sessions expected to generate headlines, shape policy conversations and define the direction of Brazil’s gaming market.
ITAIM Stage: Regulation, policy and the future of the Brazilian market
The ITAIM Stage hosts some of the conference’s most influential policy discussions, bringing regulators, lawmakers and industry leaders together to analyse the structural changes transforming the Brazilian market.
One of the most anticipated sessions is “One Year of Regulation and the Fifth Largest Global Market in Online Betting Revenue.” Taking place on 07 April, at 11:05 the panel will examine how online betting has rapidly embedded itself within Brazil’s economic and cultural landscape since the introduction of regulation. Speakers include Plinio Lemos Jorge, President of ANJL- Brazilian National Association of Games and Lotteries and Giovanni Rocco Neto, National Secretary of Sports Betting and Economic Development of Sports Brazil Ministry of Sport. Together, they will assess its impact on employment, digital consumer behaviour and the broader economy, offering a macro-level overview of a market that has quickly risen into the global top five.
Later the same day, at 12:35, “Global Outlook, but the Solution Is Brazilian” will broaden the conversation, exploring how international regulatory lessons can be adapted to the local context. H.E. Lucimara Batista Dos Reis, Consul & Chief Compliance Officer and MLRO, Honorary Consulate of Brazil in Malta draws on insights from markets such as Colombia and the United Kingdom. The panel will discuss how Brazil can refine its model in areas including taxation, responsible gaming and combating illegal operators.
Another major discussion on the ITAIM agenda on 07 April, at 15:20 is “Integrity on the Field: How the Regulated Market Is Preparing for a World Cup of Safe Betting.” With the next FIFA World Cup approaching, this session explores how operators, sports organisations and regulators are working together to safeguard football from match-fixing and ensure a secure betting environment for fans. Panelists include Caio Porto Ferreira, Delegate at Sports Justice Prosecutor, Brazilian Federal Police, STJD and Dario Leiman, Head of Business Development- Latam for SOFTSWISS.
On 08 April at 11:05, attention turns to one of the most politically significant debates in Brazil’s gaming history: “Land-Based Casinos in Brazil: From Proposal to Practice.” With Bill No. 2,234/2022 approaching a Senate vote after more than three decades of discussion, this panel will examine the opportunities and challenges of building a safe, economically viable framework for land-based casinos across the country. Panelists include Leonardo Benites, Founding Director at ANCASSINOS, Iraja Silvestre, Senator for Federal Senate of Brazil and Alex Pariente, Founder & CEO of Pariente Advisory.
Jardins Stage: Consumer protection, taxation and emerging models
The Jardins Stage focuses on the elements shaping how the market operates, including taxation and consumer behaviour as well as advertising and new betting models.
On 07 April at 16:15, a key discussion here is “From Combating the Illegal Market to the Cost of Gaming.” Despite the progress of regulation, the illegal market is estimated to retain a significant share of bettors. The panel will explore the paradox facing policymakers and how to balance taxation and regulation without inadvertently pushing players back toward unlicensed platforms.
On the 08th at 13:55, another highly relevant conversation is “Responsible Advertising in the Gaming and Betting Market in the Age of Algorithms.” As digital platforms and marketing agencies adapt to Brazil’s new regulatory framework, this session will examine how companies can maintain responsible advertising standards while still operating competitively. Panelists include Ricardo Magri, Co-Founder of EBAC and Juliana Albuquerque, Executive VP for CONAR. The discussion will also touch on the evolving policies of major technology platforms such as Meta and Google.
The Jardins stage programme also includes “The Profile of the Brazilian Bettor and Economic Freedom in Sector Perspectives,” at 14:55 on 07 April, a data-driven analysis of how Brazilian players engage with betting platforms. By examining demographics, payment methods and digital behaviour, the panel will provide valuable insight into the economic ripple effects of the regulated market.
Completing the stage’s agenda at 15:55 on the 08th is “Forecasting or Gambling?”, one of the conference’s most conceptually provocative topics. This discussion includes Jose Francisco Manssur, Partner & Attorney of CSMV Advogados and UDO Seckelmann, Head of Gambling & Crypto at Bichara and Motta Lawyers. The discussion explores the increasingly blurred boundary between prediction markets and traditional betting, examining how regulators and economists may approach these emerging models in the future.
Paulista Stage: Investment, regional competition and market expansion
While regulation and consumer protection dominate other stages, the Paulista Stage shifts the focus toward corporate strategy, investment and the broader Latin American landscape.
A major highlight at 12:45 on April 07 is “Mergers and Acquisitions as a Driver of Scale in Latin American iGaming.” Panelists include Fernando Garita, Co-Founder & Managing Partner at KABATA Group and Luiz Felipe Maia, Partner & Attorney of Maia Yoshiyasu Advogados. As investment accelerates across the region, the panel will analyse how consolidation is shaping the industry. Topics include cross-border acquisitions, technology integration and Brazil’s growing role as the central hub for iGaming expansion in Latin America.
Another significant session, at 11:05 “Latin American Market: Fiscal and Tax Discrepancies,” looks at the regulatory and fiscal differences between neighbouring markets. By comparing the approaches taken by Brazil and Paraguay, the panel will explore how tax policy influences competitiveness, investment flows and the ability of governments to channel bettors into the legal ecosystem.
Influential voices shaping the conversation
A conference of this scale is also defined by the calibre of voices driving the discussion. At BiS SiGMA South America 2026, the speaker lineup reflects the seriousness of the moment for Brazil’s newly regulated gaming market. Policymakers, financial leaders, regulators and industry stakeholders will share the stage, creating a rare forum where legislative intent, market strategy and operational realities intersect.
Among the most prominent figures is Irajá Silvestre, a senator at the Federal Senate of Brazil and a central voice in the legislative debate surrounding gaming reform. His presence signals how closely the industry’s development is tied to Brazil’s political agenda. Regulatory insight will come from Daniele Correa Cardoso, Secretary of Prizes and Betting at the Secretariat of Prizes and Betting (SPA), widely recognised as one of the key architects behind Brazil’s betting regulation. Her participation places the policy-making centre of the sector directly into the conference dialogue. Working alongside her is Fabio Macorin, Undersecretary of Monitoring and Oversight at the SPA, whose role focuses on enforcement, supervision and ensuring the integrity of the regulated market.
The presence of Isaac Sidney Menezes Ferreira, President of Febraban, underscores how the conversation around gaming now extends far beyond the industry itself. As the head of Brazil’s banking federation, his perspective introduces the financial system into the debate, touching on payments infrastructure, financial compliance and the role banks play.
Integrity and compliance discussions will also be shaped by Ricardo Saad, President of the COAF (Financial Activities Control Council), whose institution is responsible for combating money laundering and monitoring financial activity across sectors. His presence reinforces the importance of governance and accountability as the market matures. Complementing this institutional view is Renato Silva Siqueira, CEO of Caixa Loterias, bringing the perspective of Brazil’s long-established lottery system and its role within the broader regulated gaming landscape.
Michelle Ramalho, Vice President of the Brazilian Football Confederation, contributes insight into how betting partnerships and integrity frameworks are shaping the relationship between sport and gaming. Meanwhile, Vinicius Lummertz, former Minister of Tourism and columnist for EXAME Magazine, brings a broader economic lens, particularly relevant to discussions surrounding land-based casinos. From the media landscape, Paulo Saad, Vice President of Grupo Bandeirantes, offers valuable perspective on advertising, broadcasting and how betting is increasingly integrated into Brazil’s mainstream media ecosystem. Additionally, Caio Porto Ferreira, a federal police chief and prosecutor at the Sports Justice Court, provides a critical law enforcement perspective.
Rather than simply showcasing industry growth, the event serves as a platform where governance, financial systems, sport, media and technology converge, reflecting the complex ecosystem that will define the future of gaming in Brazil and across Latin America.
Join the conversation in Sao Paulo
As the Brazilian gaming market enters a defining new phase, BiS SiGMA South America 2026 stands out as the region’s most influential meeting point for the sector.
Returning to Sao Paulo from 06-09 April 2026, the event will welcome 18,500 delegates, 250+ speakers and three dual-language stages, alongside startup pitch competitions, premium networking dinners, a gala awards ceremony and an unmissable closing party. With regulation reshaping the market and new opportunities emerging across the region, the 2026 edition promises to be the most impactful yet. Secure your ticket now and be part of Brazil’s inspiring next chapter in gaming.
About SOFTSWISS
SOFTSWISS is an international tech company and an award-winning leader in the iGaming software industry. With over 15 years of expertise and a workforce of 2,000+ professionals, the company provides a comprehensive ecosystem of solutions, including its renowned Casino Platform, Sportsbook, and Game Aggregator. Known for being the first to introduce cryptocurrency to the sector, SOFTSWISS remains at the forefront of innovation, technical stability, and regulated market expansion.
Approaching two years of productive collaboration with Rubens Barrichello, SOFTSWISS integrates the high-performance standards of professional sports into its technological development. The Formula 1 legend and 11-time Grand Prix winner serves as the company’s Non-Executive Director in Latin America, contributing his expertise in teamwork, extreme-load performance, and strategic focus to the iGaming sector. As a key strategic player in the region, SOFTSWISS is committed to delivering scalable, secure, and compliant solutions that drive sustainable growth for operators. Delegates and partners are invited to explore the latest in iGaming innovation and discuss local growth opportunities at Booths M80 & M85 during BiS SiGMA South America 2026.
