SOFTSWISS strengthens partnership with SiGMA as main partner for BiS SiGMA South America 2026
SiGMA Group unveils SOFTSWISS as main partner for BiS SiGMA South America 2026, strengthening an ongoing collaboration as the summit prepares to welcome the global iGaming community to São Paulo, Brazil, from 06 to 09 April 2026. As a global technology supplier for the iGaming industry, SOFTSWISS continues to expand its presence across key regulated markets.
The partnership arrives at a significant moment for the region. Latin America’s gaming sector continues to attract international interest, while Brazil’s evolving regulatory environment is opening new opportunities for operators, technology providers, and investors. As a result, the São Paulo gathering is expected to play a central role in shaping dialogue around compliance, market access, and sustainable industry growth.
Bringing together operators, affiliates, regulators, and technology suppliers, BiS SiGMA South America remains one of the region’s most important meeting points for the gaming sector. The addition of SOFTSWISS as main partner further reinforces the summit’s position within the international conference calendar.
BiS SiGMA South America
BiS SiGMA South America 2026 will welcome thousands of delegates to São Paulo for four days of conferences, exhibitions, and high level networking opportunities. The summit forms part of SiGMA’s global tour, which connects industry leaders across multiple continents through events focused on policy dialogue, technological development, and commercial partnerships.
In São Paulo, discussions are expected to centre on regulatory frameworks, responsible gaming, and the practical realities of operating in newly regulated markets. Brazil’s market transformation has created both opportunity and complexity, making industry gatherings such as BiS SiGMA South America particularly valuable for knowledge exchange and partnership building. For SiGMA Group, the summit also reflects a broader commitment to supporting emerging markets where regulatory progress and digital adoption are driving rapid industry expansion.
“I am personally committed to supporting the industry’s development and helping drive its success together with our partners,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS.”
SOFTSWISS main partnership
SOFTSWISS’ role as a supporter highlights the company’s continued engagement with the Latin American market and its collaboration with SiGMA across several international events. As an established technology provider in the iGaming sector, SOFTSWISS has developed a wide ecosystem of software solutions designed to support operators in regulated environments. These include its Casino Platform, Sportsbook, and the Game Aggregator, which recently reached a ten-year milestone since its launch. All key SOFTSWISS products are fully certified for operation in the regulated Brazilian market, enabling operators to launch and scale their businesses in one of the industry’s most anticipated jurisdictions.
Over that period, the Game Aggregator has helped operators expand their gaming portfolios by connecting them with a large catalogue of content from numerous studios worldwide. The company’s continued presence at major international events reflects its approach to building long term partnerships within regulated markets.
Brazil’s industry outlook
Brazil’s entry into a regulated betting era has positioned the country as one of the most closely watched markets in the global gaming sector. Industry stakeholders are now focused on building compliant operations while identifying sustainable growth opportunities within a rapidly expanding digital economy.
The São Paulo summit will also welcome Rubens Barrichello, Non Executive Director in Latin America at SOFTSWISS, who will be present at BiS SiGMA South America to engage with industry partners and discuss the region’s evolving gaming landscape.
Barrichello emphasised the importance of the partnership and the role of the summit within the Brazilian market. “BiS SiGMA South America in São Paulo is the largest and most important industry event in Brazil, and it carries special meaning for SOFTSWISS. As the main partner, we are proud to stand alongside SiGMA — our long standing and trusted partner — united by shared ambitions for the future of the industry in the region.
Brazil is set to become one of Latin America’s biggest growth engines, and the potential here is enormous for operators and technology partners alike. While challenges are natural in a developing and newly regulated market, the progress made so far is encouraging. We believe sustainable growth is built through strong partnerships, open dialogue, and long term commitment. As a Brazilian and Non Executive Director at SOFTSWISS, I am personally committed to supporting the industry’s development and helping drive its success together with our partners.”
Barrichello’s involvement reflects a broader strategy aimed at strengthening connections between global technology providers and the realities of Latin America’s developing gaming markets.
Industry gathering in São Paulo
During the summit, SOFTSWISS will welcome delegates and partners at Booths M80 and M85, where the company will present its latest solutions and discuss opportunities across Latin America’s evolving regulatory landscape. As Brazil’s gaming market continues to take shape, BiS SiGMA South America offers a timely platform for dialogue, partnership building, and industry insight.
Stay tuned for the latest developments and trending topics shaping the industry, and explore the full agenda taking place during BiS SiGMA South America, São Paulo, Brazil, 06 to 09 April 2026, endorsed by SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international tech company and an award-winning leader in the iGaming software industry. With over 15 years of expertise and a workforce of 2,000+ professionals, the company provides a comprehensive ecosystem of solutions, including its renowned Casino Platform, Sportsbook, and Game Aggregator. Known for being the first to introduce cryptocurrency to the sector, SOFTSWISS remains at the forefront of innovation, technical stability, and regulated market expansion.
Approaching two years of productive collaboration with Rubens Barrichello, SOFTSWISS integrates the high-performance standards of professional sports into its technological development. The Formula 1 legend and 11-time Grand Prix winner serves as the company’s Non-Executive Director in Latin America, contributing his expertise in teamwork, extreme-load performance, and strategic focus to the iGaming sector. As a key strategic player in the region, SOFTSWISS is committed to delivering scalable, secure, and compliant solutions that drive sustainable growth for operators. Delegates and partners are invited to explore the latest in iGaming innovation and discuss local growth opportunities at Booths M80 & M85 during BiS SiGMA South America 2026.
