Americans are expected to wager a record $1.76 billion on Super Bowl LX through legal sports betting channels, according to estimates released by the American Gaming Association (AGA). The AGA said the figure would mark the largest amount ever legally wagered on the Super Bowl.
Bill Miller, President and Chief Executive of the AGA, said the annual NFL showpiece continues to drive unprecedented engagement among bettors. “No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience,” Miller said. “By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.”
The AGA’s Super Bowl LX betting estimate is based on historical Super Bowl wagering data, state regulatory disclosures and broader market trends, and includes only legal, state-regulated sports bets placed in the United States.
Industry estimates broadly aligned
Earlier this week, coalition of legal sports betting platform Sports Betting Alliance (SBA), in partnership with industry publication Legal Sports Report, forecast that approximately $1.71 billion would be wagered on the Super Bowl through US sportsbooks. While the two projections differ slightly, both point to continued growth in regulated sports betting, driven by market expansion and increased consumer participation.
Prediction markets gain traction, AGA raising concern
This year marks the second Super Bowl involving Kalshi, a leading prediction market platform that allows users to trade contracts based on yes-or-no outcomes, including sporting events. Prediction markets are federally regulated and operate differently from traditional sportsbooks.aga
Meanwhile, alongside its Super Bowl betting estimate, the AGA published findings from a new consumer study that found prediction market platforms are creating confusion among consumers by presenting sports betting as a form of investment rather than entertainment, while operating outside state sports betting regulatory frameworks.
The research found that 78 percent of sports event contract bettors believe state regulators could help resolve disputes on their platform, despite prediction markets not being regulated by state gaming authorities. The AGA said this misunderstanding highlights a lack of clarity around oversight and consumer protections.
Last year. at the Global Gaming Expo (G2E) in Las Vegas, a debate was held on how platforms like Kalshi are affecting state and tribal-regulated sportsbooks. The American Gaming Association (AGA) CEO Bill Miller issued a stern warning about their influence. Miller warned, “The AGA and our members are mobilising across every battlefield. They’re threatening the communities we serve, the customers and consumers we protect, and the standards we uphold.”
New York leads as betting volumes grow
Despite the robust growth experienced by prediction markets, traditional sportsbook betting remains resilient, particularly in established markets. New York reported a record $26.3 billion wagered in 2025, representing an increase of nearly 15 percent compared with the previous year. The state has one of the highest per-person sports betting expenditures in the United States, according to a study conducted by crypto and Bitcoin casino platform Gamdom. Missouri, which launched legal sports betting last year, will contribute to Super Bowl wagering for the first time.
Advertising shifts around the Super Bowl
Fanatics Sportsbook has confirmed that it will air its first Super Bowl advertisement during this year’s halftime show. Meanwhile, in a latest update, the National Football League (NFL) has placed prediction market commercials under its “prohibited categories” for Super Bowl advertising on February 8. This means no advertisements from prediction market operators will appear during the Super Bowl broadcast, a decision first reported by Front Office Sports.
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