The gambling sector in Tanzania is entering a decisive moment. Poised for rapid expansion through digital platforms, but it is limited by the persistence of illegal operations.
Speaking exclusively at SiGMA Africa 2026, James Mbalwe, CEO of the Gaming Board of Tanzania (GBT), outlined the various roles of technology, responsible gambling, and innovative regulation in molding the industry’s foreseeable future.
Digital expansion and market growth
Insights reveal the gambling industry is booming on the continent. Online betting and gaming, for one, are forecast to grow from $12.7 billion this year to $19.4 billion by 2030. South Africa leads with massive turnover, while Ghana and Cameroon are emerging as stable growth markets. But Nigeria struggles with volatility due to its currency devaluation.
In Tanzania, the gambling market is valued at $8.6 million in 2026, driven by mobile penetration and sports betting, with a CAGR of 10.2 per cent between 2020 and 2026, according to 6Wresearch.
Additionally, mobile internet penetration has reached 45 per cent of the population, about 27 million users and 23 million mobile subscriptions. Growth is also fuelled by affordable smartphones, expanded 3G/4G coverage, and mobile money integration, though rural areas still lag behind.
Online gaming revenues are forecast to reach $11.34 million by 2030, reflecting a 9 per cent CAGR, according to iGaming Today. “Digital platforms are breaking barriers, extending access even to rural communities,” Mbalwe noted. “Its borderless nature allows us to reach players everywhere.”
For Mbalwe, protecting vulnerable participants is a priority. He likened responsible gambling to “a guardian angel.” He shed light on the importance of balancing industry expansion with player protection.
Tackling illegal gambling
Unauthorised slot machines and unregulated online platforms continue to challenge regulators. Mbalwe outlined a two-pronged strategy. The first is to dismantle illicit operations while formalising games to broaden the legal portfolio. But Mbalwe argued that embedding responsible gambling practices is central to reducing harm and to make sure there is long-term sustainability.
Technology as a regulatory tool
The Gaming Act of 2023 serves as the legal backbone for Tanzania’s gambling industry. It oversees land-based and online operations. Additionally, it includes strict licencing requirements, anti-money laundering rules, real-time monitoring systems, and expanded categories for esports and virtual sports betting.
“Technology sees all loopholes,” Mbalwe remarked, crediting digital oversight with boosting accountability and transparency.
Innovations driving the future
Tanzania is creating a central monitoring system. Built locally, it aims to oversee operations nationwide. This initiative reflects the country’s drive to embrace innovation and set benchmarks for other African regulators. “Whatever new technology comes in, we are there to embrace and use it,” Mbalwe affirmed.
Fiscal reforms and revenue impact
Additionally, the gambling sector has been subject to a major tax overhaul. While the country removed VAT exemptions on gaming supplies in the 2025-26 fiscal year, operators now face higher costs. Still, it generated revenue of TZS322 billion ($137 million).
Furthermore, the GBT projects TZS24.89 billion ($10 million) in direct government revenue from levies, licences, and compliance fees, according to several media reports.
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