Denmark: the online casino market is worth nearly €580 million in 2025
The gambling market in Denmark closed 2025 with a clear signal that online casino is no longer just one of the main segments, but has become the largest by Gross Gaming Revenue (GGR). This is a significant shift for one of Europe’s most closely watched regulated markets, as it shows how Danish players’ habits have increasingly moved in recent years towards digital, mobile-first products that are fully part of the regulated market.
According to “The Gambling Market in Numbers 2025”, published by the Danish Gambling Authority (Spillemyndigheden), the Danish market generated DKK 11.5 billion in GGR in 2025. The figure was slightly lower than in 2024, down by DKK 116 million, or around -1 per cent. The overall picture, however, does not point to a structural contraction, but to a redistribution of value across channels and verticals.
Online casino overtakes lotteries
The most significant figure in the report concerns online casinos. In 2025, the segment generated DKK 4.309 billion in GGR, accounting for 38 per cent of the Danish gambling market. For the first time since the market was partially opened to competition in 2012, online casinos overtook monopoly lotteries, which reached DKK 3.492 billion in 2025, equal to 30 per cent of the market.
Data from the analytics platform Blask points in the same direction. According to the platform, as at 30 June 2026, the Blask index for Denmark’s online casino sector recorded year-on-year growth of 38.11 per cent. This figure compares the total value of the index over the last 12 full months with the equivalent period in the previous year, highlighting significant growth in interest and competitive activity in the sector.
This marks an important change in leadership. For years, lotteries were the dominant product in Denmark, partly due to tradition and their widespread distribution. The takeover by casinos suggests that the growth of digital gambling is no longer only a long-term trend but a reality now reflected in official figures.
Betting remains the third-largest segment in the market, with DKK 2.130 billion in GGR and a 19 per cent share. It is followed by gaming machines with DKK 1.181 billion and land-based casinos with DKK 378 million. In 2025, the report also included land-based bingo, which was opened to licensing from 1 January 2025, with a GGR of DKK 30 million.
Digital accounts for three-quarters of the market
Another figure to highlight is the online share of the overall market. In 2025, 73 per cent of GGR in Denmark came from online gambling, up from 70 per cent in 2024. This is a particularly useful figure for understanding the casino overtaking. It was not an isolated event, but part of a broader transformation in player behaviour.
Mobile growth is central to this evolution. The Danish Gambling Authority notes that, from 2012 to 2025, the mobile share of GGR for betting and online casino rose from 11 per cent to 73 per cent. In other words, Denmark is not only a regulated market but also one where digital gambling consumption is now dominant.
Licensing and regulation: a mature market
2025 also confirmed the regulated structure of the Danish market. According to the Danish Gambling Authority, 1,970 gambling licences were active during the year. These included 27 betting licences and 41 online casino licences, some of which were subject to revenue limits.
This is important for those viewing Denmark as an iGaming market. Digital growth is taking place within an authorised and monitored system, with a strong focus on compliance. From 2025, land-based bingo was also opened to licensing, adding another element to the country’s regulatory map.
Digital growth and responsibility
The growth of online gambling also brings greater attention to responsible gambling. At the end of 2025, 68,026 people were registered with ROFUS, Denmark’s voluntary self-exclusion register. This represented an increase from around 56,000 registrations at the end of 2024.
StopSpillet, the Danish Gambling Authority’s helpline, also had a particularly busy year. In 2025, it received 727 enquiries, which is the highest number since its establishment in 2019. Among the players who contacted the service, online casinos and online betting were identified as the main problem areas.
What 2025 shows
2025 did not simply mark another year of activity for the Danish gambling sector. It marked a change in balance. Online casino became the market’s leading segment; digital accounted for almost three-quarters of total GGR; and regulation remained a central element of the Danish model.
For iGaming operators, Denmark therefore remains a small market compared with Europe’s giants, but a highly interesting one because it is mature, regulated, digitalised, and supported by solid public data. It is precisely the combination of online growth, clear licensing, and attention to responsibility that makes the Danish market one of the most useful cases to observe over the past two years and in the future.
This article was originally published on the Italian SiGMA News page on 30 June 2026.
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